In the dynamic landscape of modern public relations, social media platforms like TikTok play a crucial role in shaping brand perceptions. This case study assignment delves into how multiple brands responded to TikTok content created by influencers. Students will analyze the PR strategies employed by these brands and explore the implications for brand perception.
This assignment could be easily implemented in any of the following subjects:
- Public Relations
- Social Media
- IMC
- Crisis Communication
- Consumer Behavior
- Marketing Principles
ACCOUNTING & FINANCE
BUSINESS
COMMUNICATION
OTHER
MARKETING