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Google Analytics 4 Instructor Survival Guide

About this Resource

The document is a resource designed to help educators understand and teach the fundamentals of Google Analytics 4 (GA4). It walks instructors through the key differences between Universal Analytics and GA4, highlights core features and reports in GA4, and provides practical teaching tips and sample assignments. The guide aims to equip professors with the tools they need to confidently incorporate GA4 into their digital marketing or analytics curriculum.

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