The document is a resource designed to help educators understand and teach the fundamentals of Google Analytics 4 (GA4). It walks instructors through the key differences between Universal Analytics and GA4, highlights core features and reports in GA4, and provides practical teaching tips and sample assignments. The guide aims to equip professors with the tools they need to confidently incorporate GA4 into their digital marketing or analytics curriculum.
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Office Closure | Thanksgiving
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.