About This Webinar
Are you looking to modernize your marketing curriculum and better prepare students for the demands of today’s job market? In this exclusive webinar, Jeff Larson and Andrew Dimmick will walk you through the development and evolution of a successful marketing operations course. Learn about his strategies for incorporating HubSpot certifications and working with real-world B2B client projects. We’ll also explore the crucial role of AI in marketing operations and how you can adapt your teaching to reflect these industry shifts. This is an essential session for any educator looking to bring cutting-edge marketing ops education to their students.
Jeff Larson
Professor of Marketing, Brigham Young University Marriott School of Business
Speaker
Jeff Larson is an associate professor of marketing at BYU and coauthor of Digital Marketing Essentials, Stukent’s first textbook. Jeff has taught courses on digital marketing, marketing research, business analytics, and most recently, marketing automation. He has been published in several top academic journals and his research has been featured in several national news outlets such as NPR, the Wall Street Journal, and Good Morning America.
Andrew Dimmick
Marketing Operations Manager @ ObservePoint and Marketing Operations Course Consultant & Instructor
Speaker
Andrew Dimmick is a Marketing Operations Manager at ObservePoint and a course consultant for Brigham Young University, where he co-developed and taught one of the first undergraduate courses dedicated to marketing operations and automation. With experience spanning growth marketing, revenue operations, and consulting across industries from renewable energy to SaaS, Andrew has led dozens of technology implementations and optimized martech stacks at companies of all sizes. His work focuses on designing scalable processes, integrating platforms like HubSpot, Marketo, and Salesforce, and helping marketing teams become more efficient. For BYU, Andrew brings this practitioner’s perspective into the classroom to prepare the next generation of marketers with real-world, career-ready skills in marketing operations.
STUKENT CATALOG
Enhance Students' Skills for Careers
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ACCOUNTING & FINANCE
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BUSINESS
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COMMUNICATION
OTHER
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