Andrew Susman is President and Incorporator of the Institute for Advertising Ethics (IAE), overseeing IAE’s strategy and growth. Susman is the son of a Supreme Court litigator and a Fulbright Professor of Psychology. Like any child, Susman imitated what he saw. Consequently, Susman studied Ethics, Rhetoric, Roman Law, and Psychology.  Martha Nussbaum as a visiting student of ancient philosophy and rhetoric at Oxford University, studying under J.L. Ackrill, an English philosopher and classicist, and Fellow of the British Academy, Margaret Hubbard, who has been described as “one of the most distinguished classical scholars of the modern age,” and Peter Birks, Queen’s Counsel, who advanced the English law of Restitution, and is often considered to have been one of the greatest English legal scholars of the 20th century.This study of Persuasion and Ethics laid the foundation for a dynamic 20+ year marketing career characterized by fun, foment, learning, and innovation. Susman joined NBC’s legendary “handshake man” Bob Blackmore in New York to create Studio One Networks (SON). Susman served as CEO for 20 years. SON emerged as a pioneering force in content marketing, now a $200 billion category. Susman served as Chair of the Internet Content Syndication Council (ICSC), influencing Google to down-rank deceptive content. Before its acquisition, Procter & Gamble cited SON as the gold standard for consumer transparency at the Federal Trade Commission (FTC). Susman served on the Board of Business for Diplomatic Action. Susman served on the Board of Partnership with Children. Susman served as an executive at Time Inc./Time Warner. Susman served as an executive at Young & Rubicam. Susman lives with family in Manhattan and the Midwest.