Help your students become more responsible communicators in the fight against greenwashing. In this webinar, you’ll discover Green Shield, a free online certification designed for both undergraduate and graduate students. The 45-minute course is rooted in social science research and tailored for those entering advertising, marketing, PR, and related industries.
Green Shield equips learners with the tools to recognize and prevent misleading climate-related messaging. Students who complete the course will earn a verified credential badge they can proudly share on LinkedIn or include in their professional portfolios.
Whether used as a classroom assignment, an extra credit opportunity, or a standalone resource, this certification helps build a more ethically aware generation of communicators—at no cost to you or your students.
Andrew Susman is President and Incorporator of the Institute for Advertising Ethics (IAE), overseeing IAE’s strategy and growth. Susman is the son of a Supreme Court litigator and a Fulbright Professor of Psychology. Like any child, Susman imitated what he saw. Consequently, Susman studied Ethics, Rhetoric, Roman Law, and Psychology. Martha Nussbaum as a visiting student of ancient philosophy and rhetoric at Oxford University, studying under J.L. Ackrill, an English philosopher and classicist, and Fellow of the British Academy, Margaret Hubbard, who has been described as “one of the most distinguished classical scholars of the modern age,” and Peter Birks, Queen’s Counsel, who advanced the English law of Restitution, and is often considered to have been one of the greatest English legal scholars of the 20th century.This study of Persuasion and Ethics laid the foundation for a dynamic 20+ year marketing career characterized by fun, foment, learning, and innovation. Susman joined NBC’s legendary “handshake man” Bob Blackmore in New York to create Studio One Networks (SON). Susman served as CEO for 20 years. SON emerged as a pioneering force in content marketing, now a $200 billion category. Susman served as Chair of the Internet Content Syndication Council (ICSC), influencing Google to down-rank deceptive content. Before its acquisition, Procter & Gamble cited SON as the gold standard for consumer transparency at the Federal Trade Commission (FTC). Susman served on the Board of Business for Diplomatic Action. Susman served on the Board of Partnership with Children. Susman served as an executive at Time Inc./Time Warner. Susman served as an executive at Young & Rubicam. Susman lives with family in Manhattan and the Midwest.
Dr. Anna R. McAlister is a marketing professor with more than 20 years of experience in higher education. She is Director of Curriculum & Assessment at the Institute for Advertising Ethics. With a background in developmental psychology and industry experience in marketing research, McAlister has published more than 40 peer-reviewed journal articles on topics related to consumer behavior, public policy, and advertising ethics. She currently serves on as Deputy Editor for the Journal of Marketing Communications and also severs on the editorial review boards of Journal of Advertising, Journal of Advertising Education, and Journal of Interactive Advertising. McAlister has won various awards for her research and teaching, including 3 best journal article awards, 7 conference paper awards, an award for online instructional technology, as well as teacher-scholar awards at Michigan State University (2015) and Endicott College (2020).
Enhance Students' Skills for Careers
• Financial Accounting
• Managerial Accounting
• Survey of Accounting
COMING SOON
• Intro to Finance
• Advanced Supply Chain – NEW
• Business Analytics
• Business Communication
• Business Law
• Business Research
• Business Statistics
• Entrepreneurship
• Intro to Business
• Logistics & Transportation Management
• New Venture Creation
• Principles of Supply Chain
• Professional Business Writing
• Project Management – NEW
• Strategic Management
• Advertising
• AI in Marketing – NEW
• Brand Management & Strategy
• Consumer Behavior
• Content Marketing Strategies
• Digital Marketing
• Digital Marketing Analytics
• E-commerce
• Email Marketing
• Integrated Marketing Communications
• International Marketing – NEW
• Marketing Analytics
• Marketing Management
• Marketing Principles
• Market Research
• Mobile Marketing
• Professional Selling
• Advanced Selling and Sales Management
• Sales Management – NEW
• Search Engine Optimization
• Services & Experience Marketing
• Social Media Marketing
• Sports Marketing