The Stukent Sales Suite

Continue the Sales 101 conversation with best-in-class courseware

Professional Selling

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Advanced Selling course materials: courseware (digital text) and simulation

Advanced Selling

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Turnkey resources that bring sales concepts to life

The Stukent Sales Suite makes it easy to bring engaging, hands-on learning into your course. Whether you’re introducing students to principles of professional selling or helping them build advanced sales skills, these resources help you equip your students with the tools, strategies, and confidence they need to thrive in today’s competitive sales landscape. 

Courseware

Professional Selling

The “Professional Selling” courseware helps your students build the confidence and skills they need to succeed in the world of modern sales. The courseware combines industry insights with research-backed principles and strategies, exploring how to communicate value, manage client relationships, and close deals effectively.

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This courseware introduces students to key concepts, including:

  • Defining the mindset of successful sellers
  • Setting goals and leveraging sales analytics for strategic planning
  • Prospecting through traditional methods, digital, and social channels
  • Conducting effective discovery meetings
  • Delivering persuasive demonstrations and proposals
  • Closing deals with confidence and professionalism
  • Building and maintaining long-term customer relationships
  • Continuously improving selling skills
Professional Selling Simternship or Simulation

Simternship

Professional Selling

The Professional Selling Simternship brings hands-on learning into your course and helps you prepare students for the fast-paced world of professional selling. In this simulation, your students will step into the role of a business development rep at DataLocker, a data management software company. Across 14 rounds, they’ll analyze sales data, craft value propositions, and practice real-time discovery calls.

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Courseware

Advanced Selling

The “Advanced Selling” courseware builds on students’ foundational knowledge by diving into complex sales strategies and management skills. Students learn to land large accounts, handle sophisticated negotiations, lead virtual meetings, generate leads through social selling, and manage high-performing sales teams on a global scale. This courseware equips students with the tools to excel in competitive sales environments and prepares them for leadership roles.

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This courseware introduces students to key concepts, including:

  • Using sales analytics and research to guide decisions
  • Landing and managing large accounts successfully
  • Applying advanced questioning techniques and sales methodologies
  • Resolving customer concerns with confidence
  • Mastering closing strategies and complex negotiations
  • Leading effective virtual sales meetings
  • Generating leads through digital and social selling
  • Hiring, managing, and coaching high-performing sales teams
  • Exploring international sales management and global markets
Mimic Advanced Selling

Simternship

Professional Selling

The Advanced Selling Simternship equips your students with the real-world skills they need to thrive in professional sales roles. In this simulation, students step into the role of account executives for a CRM company called SalesHub. Across 13 immersive rounds, they'll identify stakeholders, build value propositions, plan sales cadences, run prospecting campaigns, host discovery calls, handle objections, and more.

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Dr. B.J. Allen

Author

Dr. B.J. Allen is a professor at BYU-Provo and director of its sales program. He partners with Utah’s fastest-growing companies to create real-world opportunities for his students, and his extensive professional publications have helped to advance the field of sales education. B.J. is also the co-author of Stukent’s “Professional Selling” and “Advanced Selling” courseware.

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Donald C. Kelly

Author

Donald C. Kelly is a globally recognized sales strategist and consultant. As the founder of The Sales Evangelist training firm, a LinkedIn and Salesforce influencer, HubSpot Podcast Network member, and adjunct professor, Donald has spent his career helping sales professionals and students succeed. Donald is also the co-author of Stukent’s “Professional Selling” and “Advanced Selling” courseware.

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Office Closure | Winter Break

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.