Real Pressure. Real Deals. The Most Realistic Sales Practice a Student Can Get.
Most sales training tells students what to do. The Stukent Advanced Selling Simternship puts them in the conversation. Students step into the role of an account executive at SalesHub across 8 rounds of real sales activity. Powered by Copient AI, they practice two-way sales calls with lifelike AI prospects at every stage of the cycle, from cold call to close. They also lead a 1:1 coaching session as a sales manager, with real-time feedback built in throughout. No scripts to click through. No waiting on a peer. Just dynamic, repeatable practice that builds real confidence.
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Stukent has partnered with Copient AI to bring interactive, AI-driven video conversations directly into the Simternship experience. Students interact with AI avatars that look, respond, and push back like real prospects, giving every student consistent, high-quality practice at scale.
More Than Your Average Sales Simulation
Other tools simulate the idea of a sales call. The Stukent Advanced Sales Simternship offers the experience of one. Students have to show up, listen, adapt, and close, just like they will on the job.
Build career-ready sales skills
This Simternship gives students the chance to apply advanced selling techniques in a low-risk, hands-on environment. Each round strengthens a different skill set:
Career-focused sales training built for your classroom
The “Advanced Selling and Sales Management” courseware provides your students with a comprehensive, career-focused introduction to high-level B2B selling. Each chapter helps students develop practical skills they can use in real sales roles, such as qualifying leads, running discovery calls, managing teams, and navigating international markets.
You'll also get a full suite of turnkey resources to support your course, including lesson plans, lecture slide decks, auto-graded quizzes, videos, and a sample course calendar.
Preview
Explore the table of contents
The “Advanced Selling and Sales Management” courseware gives your students a comprehensive view of the modern sales landscape, including prospecting and discovery, negotiation, closing, and leadership. Each chapter builds practical skills through real-world scenarios and proven sales frameworks, helping students master high-level selling techniques and prepare for today’s competitive workforce.
Chapter 1: Foundations of Professional Selling
Chapter 2: The Sales Process
Chapter 3: Selling Analytics and Research
Chapter 4: Landing Large Accounts
Chapter 5: Asking Questions and Sales Methodologies
Chapter 6: Resolving Customer Objections
Chapter 7: Closing and Negotiations
Chapter 8: Virtual Sales Meetings
Chapter 9: Lead Generation and Social Selling
Chapter 10: Sales Management: Hiring and Managing a Sales Team
Chapter 11: Sales Management: Motivating and Coaching Sellers
Chapter 12: Sales Management: International Selling
About the authors
BJ Allen, Ph.D.
BJ Allen is a marketing professor at Brigham Young University and an award-winning educator with expertise in sales, innovation, and marketing strategy. His research has been published in top academic journals, including the Journal of Marketing and the Journal of Retailing, and he serves on the editorial board of the Journal of Product Innovation Management. BJ has received national recognition for both his teaching and scholarship — including the PDMA’s Best Dissertation Award — and teaches courses in new product innovation, strategy, and professional selling. He lives in Provo, Utah, with his wife and five children.
Donald Kelly
Donald Kelly is a global sales trainer, speaker, and host of The Sales Evangelist podcast. A former top-performing tech sales representative, Donald now trains sellers and teams at companies such as VMware, Citi, and New York Life, and teaches sales as an adjunct professor at BYU-Idaho. His podcast reaches listeners in over 155 countries and has been featured by Forbes and Entrepreneur. Donald’s mission is to help sellers build confidence, close more deals, and do BIG things in sales.
Always have the latest edition
The “Advanced Selling and Sales Management” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
