Dr. Scott Cowley is an associate professor of marketing at Western Michigan University, director of WMU's Digital Marketing and eCommerce program, and founder/advisor for Digital Marketing at WMU (the first digital marketing student organization in the country). Cowley has a track record of innovation, having created projects adopted by universities worldwide, published research to help schools modernize their digital marketing curricula, and coached multiple student teams to awards in international case competitions. Winner of the Marketing Management Association's Master Teacher competition in 2022 and the Haworth College of Business Teaching Award in 2020, he is also coauthor of Stukent’s “SEO: Strategy & Skills." He loves time with his family, pickleball, and biking.

Steve Wiideman, of Wiideman Consulting Group, is a scientist and practitioner of local and e-commerce search engine optimization and paid-search advertising. He personally played a role in the inbound successes of brands such as Disney, Belkin, Public Storage, Honda, Skechers, Applebee’s, IHOP, Dole, and others. Steve works as an adjunct professor at Cal State Fullerton, UC San Diego, and Fullerton College. He teaches a variety of courses in website design, SEO, SEM, and online advertising.