About this event
SEO
AEO
GEO
AI
As the world shifts toward AI-driven answers, educators must prepare students for modern-day search and SEO.
Join industry experts Dr. Scott Cowley and Steve Wiideman for a fast-paced and practical session designed to take the intimidation out of teaching modern search. They will share how the new AI-driven SEO ecosystem works, along with practical ideas you can implement immediately.
After this session, you will be able to:
Differentiate between traditional SEO and AI-related SEO
Easily incorporate industry standard SEO best practices into your course
Teach AI-related SEO skills in a single class period and enhance your current assignments
Your students are entering a workforce powered by AI and new social frontiers. Give them the competitive edge they need to excel from day one.
Meet your presenters
Dr. Scott Cowley
Associate Professor of Marketing
Western Michigan University
Dr. Scott Cowley is the Stan Lucas Associate Professor of Marketing at Western Michigan University, director of WMU's digital marketing program, and coauthor of the Stukent courseware “SEO: Search Strategy for the AI Era." Scott has won multiple national awards for teaching excellence, curriculum innovation, student case competition coaching, and marketing education-related research. As a researcher and speaker, his work frequently focuses on digital marketing strategy and the evolution of marketing career preparation.
Steve Wiideman
Adjunct Professor and Founder of Wiideman Consulting Group
Cal State Fullerton and UC San Diego
Steve Wiideman is a multi-location and franchise SEO consultant, founder of Wiideman Consulting Group, and coauthor of the Stukent courseware “SEO: Search Strategy for the AI Era” with Professor Scott Cowley. Steve also teaches AI-Driven SEO and Digital Marketing at UC San Diego and Strategic Search Engine Marketing at Cal State Fullerton.
