The Stukent SEO Simternship
Give students authentic, industry SEO experience
Help your students step into the role of an SEO professional! The Stukent® SEO Simternship® immerses students in the role of an SEO specialist at Buhi Supply Co., where they manage campaigns, adapt to changing priorities, and analyze authentic data. This hands-on method delivers career-ready experiences that prepare students for the realities of working in SEO.
Pair the simulation with the “SEO: Strategy & Skills” courseware to help students connect theory to practical decision-making in the workplace.
Build students’ skills with a Simternship
Students develop comprehensive SEO expertise through a hands-on simulation that covers essential aspects of search engine optimization.
The interactive nature of the program kept me fully engaged. Instead of passively absorbing information, I actively solved problems and experimented with different strategies to see what worked best. This approach made learning SEO not only exciting but also deeply rewarding, as I could see the direct results of my efforts, such as improved website rankings and engagement metrics.
Gabriel O., Student, BYU-Idaho
Help your students build job-ready SEO skills
Prepare your students for marketing careers with a text that covers essential topics, including keyword analysis, site audits, content enhancement, and backlink development. Students master search engine mechanics and ranking principles, learning to boost organic visibility and traffic performance.
The courseware features turnkey activities, real-world examples, and annual updates to keep content fresh and students actively learning.
It was easy to digest, and I think the students got good value out of the material. I’ll also be reusing it in fall with the newest batch of students.
Kimberley Hemmings-Jarrett, Instructor, Penn State Abington
Preview
Explore the table of contents
Prepare your students with the search optimization expertise they need to succeed in today's competitive online landscape. The “SEO: Strategy & Skills” courseware helps students develop a comprehensive understanding of the algorithms, content, and performance elements that influence search results, as well as how professionals utilize these principles to enhance organic reach and website traffic.
Chapter 1: An Overview of Search
Chapter 2: Searcher Behavior
Chapter 3: Search Engines
Chapter 4: Performance Indicators
Chapter 5: Technical SEO
Chapter 6: User Experience (UX)
Chapter 7: Keyword Research
Chapter 8: Site Structure & Keyword Mapping
Chapter 9: Content Optimization
Chapter 10: Off-Page SEO
Chapter 11: Link Building
Chapter 12: Holistic SEO Strategy
Chapter 13: Local SEO
Chapter 14: YouTube SEO
Chapter 15: Special Search Topics — AI, Amazon, ORM, and the Future
About the authors
Steve Wiideman
Steve Wiideman, founder of Wiideman Consulting Group, has optimized campaigns for Disney, Honda, IHOP, and Dole. Steve teaches SEO and digital marketing courses at Cal State Fullerton, UC San Diego, and Fullerton College.
Scott Cowley, Ph.D.
Dr. Scott Cowley is an associate professor at Western Michigan University and director of its digital marketing program. Scott is an award-winning educator who cofounded the nation's first digital marketing student organization.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “SEO: Strategy & Skills” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
