The Stukent International Marketing Simternship
Help students develop career-ready global marketing skills
Give your students hands-on experience with global marketing strategy! The Stukent® International Marketing Simternship® places students in the role of a product marketing manager at a simulated company. Over eight rounds, they’ll research global markets, conduct a PESTEL analysis, select a country, develop a go-to-market strategy tailored to their audience, and so much more.
Pair the Simternship with the “International Marketing” courseware for a learning experience that connects foundational concepts with real-world execution.
Equip your students with in-demand global marketing skills
Each round of the simulation challenges students to think strategically, adapt to cultural differences, and tailor their marketing decisions to local contexts. From conducting market research to building culturally relevant campaigns, the Simternship allows students to apply essential global marketing skills in a practical, low-risk environment.
Terry Sullivan
The “International Marketing” courseware
Prepare your students to launch products in global markets
From global strategy and trade dynamics to cultural insights and go-to-market execution, the “International Marketing” courseware walks students through every stage of launching a product in a new country. Each chapter blends expert guidance with hands-on application to help students think critically, act strategically, and market across borders confidently.
Preview
Explore the table of contents
The “International Marketing” courseware gives your students a strategic, real-world understanding of global marketing. From trade theory and cultural insights to market entry planning and campaign execution, each chapter equips students with the skills they need to succeed in a global business environment.
Chapter 1: The Scope and Challenge of International Marketing
Chapter 2: How International Trade Works
Chapter 3: Domestic vs. International Marketing
Chapter 4: Impact of Culture and Social Dynamics
Chapter 5: Why the Global Political Environment Matters
Chapter 6: Impact of Legal Environments on Global Markets
Chapter 7: Market Entry and Market Research
Chapter 8: Know Your International Target Audiences -- Marketing to Consumers and Businesses
Chapter 9: Product, Price, and Place
Chapter 10: Integrated Marketing Communications (IMC) and Advertising
Chapter 11: People, Process, and Physical Evidence
Chapter 12: Market Entry Plan
See how easy it is to teach your next course with the “International Marketing” courseware.
About the author
Terry Sullivan
Terry Sullivan has more than 30 years of experience as a corporate executive, entrepreneur, consultant, and professor. He is the founder and president of Strategic Glue, a marketing consultancy based in St. Louis, Missouri.
With 14 years of higher education experience, Terry serves as an assistant and adjunct professor in the school of communications and the school of business at Webster University. He has authored three Stukent courseware titles, including “Marketing Management Today,” “Brand Management & Strategy,” and “International Marketing."
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “International Marketing” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
