The Stukent Marketing Analytics Simternship
Help students build job-ready analytics skills
The Stukent® Marketing Analytics Simternship® allows your students to concentrate on mastering essential data analysis techniques, SQL programming, and statistical interpretation in a structured, supportive environment. Students work through real-world marketing scenarios and datasets, building practical skills they can immediately apply in their careers while receiving personalized feedback and guidance.
Pair the simulation with the “Marketing Analytics” courseware to help students connect theory to practical decision-making in the workplace.
Develop students’ analytics expertise through work-integrated learning
Each round reinforces key analytics skills with practical tasks and formative feedback, giving students the confidence they need to work with complex data and make strategic marketing decisions.
In the Simternship, I am now able to create targeted solutions to our markets rather than haphazardly experimenting and wasting materials, time, and money. If I wasn’t able to have similar real-world experiences through the Simternship, I don’t think I would have known what to do or what to look at when trying to understand my target audience.
Jaala J., Student, Howard University
Brennan Davis, Ph.D.
The “Marketing Analytics” courseware
Courseware that connects concepts to real-world applications
The “Marketing Analytics” courseware delivers more than theoretical knowledge — it features a concise, annually updated textbook and comprehensive instructor resources that help you create engaging learning experiences while reducing your preparation time.
Fifty of my undergraduate marketing analytics students participated in the Stukent Marketing Analytics Simternship. The reviews were very positive! We plan to use it in both the undergraduate and MBA programs.
Marshall T., Professor, Chapman University
Preview
Explore the table of contents
Prepare your students to excel in today's metrics-focused marketing landscape. The “Marketing Analytics” courseware gives your students a foundation in quantitative methods, predictive modeling, and campaign measurement strategies that drive effective marketing initiatives.
Chapter 1: An Overview of Marketing Analytics
Chapter 2: Foundational Marketing Analytics Tools
Chapter 3: Data Technologies
Chapter 4: Accessing Marketing Data Using Structured Query Language
Chapter 5: Marketing Data Platforms
Chapter 6: Extracting Meaning from Data
Chapter 7: The Analytics of Segmentation, Targeting, and Positioning Using Cluster Analysis
Chapter 8: A/B Testing
Chapter 9: Experimental Design in the Digital Age
Chapter 10: Artificial Intelligence
Chapter 11: Data Visualization
Chapter 12: Marketing Analytics Metrics
Chapter 13: Analyzing the Results of A/B Tests and Experiments Using T-Tests and ANOVA
Chapter 14: Marketing Mix Models Using Regression
Chapter 15: Moderation in Marketing Mix Models Using Spotlight and Floodlight Analyses
See how easy it is to teach your next course with the “Marketing Analytics” courseware.
About the author
Brennan Davis, Ph.D.
Dr. Brennan Davis is the professor and director of the master of science for business analytics program at Cal Poly's Orfalea College of Business. He teaches marketing core classes, marketing research, and marketing analytics, specializing in transformative consumer research using large datasets.
With eight years of marketing management experience in automotive and technology industries, Brennan received the Hood Professorship of Marketing in 2015. His research has earned best paper awards from the American Marketing Association (2014) and the Robert Wood Johnson Foundation (2009).
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Marketing Analytics” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
