The Stukent Sales Management Simternship
Hire your students as sales managers
The Stukent® Sales Management Simternship® lets your students act as sales managers in a simulated environment. It begins with onboarding, where students learn about the organization they’re working for and receive a video welcome from their simulated manager.
Students complete tasks and make decisions they would encounter as a sales manager. This experiential learning helps students build the communication skills that sales professionals need to succeed.
Pair the Simternship with the "Sales Management" courseware for a learning experience that connects proven sales frameworks with high-impact, practical application.
What a real student interaction looks like
When students enter a coaching call, they have a real conversation, not a multiple-choice role-play. With Copient AI, the AI avatar immediately responds to what a student says and stays in character throughout the call. To do well, students must come prepared to discuss specifics and be ready to listen and adapt.
Give your students experience managing people
The Simternship gives students realistic practice with coaching reps, navigating difficult conversations, and communicating with leadership. These experiences are difficult to create through traditional lectures or case studies. Each of the six rounds includes auto-graded AI interactions, providing students with multiple realistic interactions.
Build career-ready sales skills
This Simternship gives students the chance to practice sales management techniques in a low-risk, hands-on environment. Each round strengthens a different skill set:
Simulations are the number one tool in my courses that encourage the development of critical thinking, problem-solving, and decision-making. It’s a really safe place for [students] to do that and they have to create surveys and interpret results and create or make choices on market reports and interpret that data. And as they move forward, they have to make decisions on their performance based on the data. It is an incredible tool I have found for my courses for students to develop those skills in a very safe place.
Tammy K., Educator, Valley City State University
Teach the strategy behind successful sales teams
Give your students a competitive edge with the "Sales Management" courseware! The text covers foundational skills, including team leadership, performance coaching, territory management, and strategic planning. Students will develop a deep understanding of what drives sales success — from compensation design to pipeline management — and learn how to apply that insight to maximize team performance and drive revenue growth.
With ready-to-use assignments, practical case studies, and annual content updates, your curriculum remains relevant and keeps students actively engaged.
I'll just say there's no other alternative. You definitely need to jump at the opportunity [with Stukent]. All of the different courseware options are great opportunities and they're very, very useful and practical, especially for students.
Nick Mattar, Professor, Wayne State University
Preview
Explore the table of contents
Prepare your students with the sales leadership capabilities essential for success in today's evolving, competitive marketplace. The "Sales Management" courseware explores the organizational, tactical, and relationship elements that impact team effectiveness and how leaders can leverage these principles to optimize revenue outcomes.
Chapter 1: Introduction to Sales Management
Chapter 2: Overview of Personal Selling
Chapter 3: Managing the Sales Ecosystem
Chapter 4: The Sales Manager Role
Chapter 5: The Role of Strategy in Sales
Chapter 6: Sales Structures and Salesforce Organization
Chapter 7: Sales Manager Use and Facilitation of Sales Technology
Chapter 8: Data and Analytics in Sales Management
Chapter 9: Motivating, Compensating, and Incentivizing the Salesforce
Chapter 10: Recruiting, Selecting, and Hiring the Salesforce
Chapter 11: Cultivating a Learning Focus in Sales Coaching, Training, and Development
Chapter 12: Evaluating the Salesforce for Sustainable Performance
See how easy it is to teach your next course with the “Sales Management” courseware.
About the authors
Nawar N. Chaker, Ph.D.
Dr. Nawar N. Chaker is an associate professor of marketing at the University of Tennessee with seven years of industry experience, primarily in sales roles. Nawar’s research focuses on salesperson performance and well-being, with publications in top marketing journals.
Bryan Hochstein, Ph.D.
Dr. Bryan Hochstein is an associate professor of marketing at the University of Alabama and former Time Warner Media sales executive. Bryan is a thought leader in customer success and sales management who leads the university's master-level Sales Leadership program.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Sales Management” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
