The Stukent Sales Suite

Powerful tools for turning students into sales professionals

Whether you’re teaching sales foundations or leading advanced coursework, the Stukent® Sales Suite equips your students with the foundational knowledge and real-world context they need to succeed. Each courseware and Simternship® bundle blends hands-on practice, real-world application, and instructor resources, so you can spend less time prepping and more time focusing on student success.

Professional Selling Courseware and Simternship
Advanced Selling Courseware and Simternship
“Sales Management” Courseware

Which course is right for your curriculum?

What courses are the materials designed for?

What courses are the materials designed for?

What careers does this courseware prepare students for?

What careers does this courseware prepare students for?

What is the courseware's overall focus?

What is the courseware's overall focus?

What topics differentiate the courseware from other sales textbooks?

What topics differentiate the courseware from other sales textbooks?

Is it highly integrated with the state-of-the-art Simternship?

Is it highly integrated with the state-of-the-art Simternship?

Professional Selling

Professional Selling

Introductory sales and business development courses.

Business Development Representatives

Sales Development Representatives

Associate Account Executives

Account Executives

Students will gain a high-level overview of the sales process from the beginning to end and covers what a career in sales entails. It focuses on teaching foundational skills such as prospecting and discovery calls.

  • Creative prospecting methods

  • Break sales process into stages

  • Selling using social media

  • Selling analytics and research

  • Planning and goal setting

  • Developing a sales cadence

  • Asking questions

  • Discovery calls

  • Creating an effective sales mindset

YES

Advanced Selling

Advanced Selling

Advanced undergraduate, graduate, and sales management courses.

High-level Account Executives

Territory Managers

Account Managers

Management-level & Training Positions

Students will strategize and advance their sales careers by focusing on skills that help them find larger accounts, close more deals, and increase negotiation effectiveness. It also offers high-level overview of how to manage sales teams.

  • Account-based selling

  • Advanced CRM and research methods

  • Using selling intelligence technology tools

  • Complex enterprise selling skills, such as multi-threading

  • Modern sales methodologies, such as Challenger sales and SPIN

  • Selling in virtual environments

  • Negotiation and closing strategies

YES

Sales Management

Sales Management

Advanced undergrad, and master's level courses that teach how to manage other sellers.

Sales Leadership Positions

Sales Jobs

Frontline Sales

Management-level Positions

Students will learn how to manage sales teams and focus on skills to help them evaluate sellers, motivate sellers, and help salespeople improve their craft.

  • Coaching, developing, and training the salesforce

  • Evaluating the salesforce

  • Planning strategically for successful selling

  • Sales manager use and facilitation of sales technology

  • Managing the sales ecosystem

COMING SOON

Explore the full suite of sales Simternships and courseware

Bring hands-on, work-integrated learning into your course with sales courseware and Simternships! These powerful tools immerse your students in real sales roles, helping them build skills and experience in a simulated, low-risk environment.

Professional Selling Courseware and Simternship

This bundle combines research-backed instruction with a hands-on simulation that places students in the role of a business development representative. Students build skills across prospecting, discovery, value delivery, and more — all while getting personalized feedback and experience with CRM tools.

Advanced Selling Courseware and Simternship

In this immersive Simternship, students step into an account executive role and run through every stage of the B2B sales process, including outreach, objection handling, negotiation, and closing. Paired with the comprehensive “Advanced Selling and Sales Management” courseware, this bundle helps students build confidence, communication, and critical thinking.

“Sales Management” Courseware

Built for upper-level courses, this courseware covers the full spectrum of sales leadership — including performance coaching, territory planning, and strategic decision-making. With turnkey resources and practical assignments, it’s never been easier to prepare your students for real-world sales leadership.

Stukent events

Get inspired and stay connected! Stukent events bring together educators, authors, and industry pros to share best practices, emerging trends, and new tools for your classroom. 

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Stukent blog

Find your next great idea. The Stukent blog features articles on instructional strategies, career readiness, and thought leadership from educators across the country. 

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Experiential learning

Learn how virtual work-integrated learning can help you overcome today’s instructional challenges. 

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Courses designed for
the business of learning

No matter what you teach, Stukent resources align with your curriculum and improve student outcomes. With dozens of titles across business, marketing, communication, and accounting, our catalog supports introductory courses, advanced electives, and everything in between.