The Stukent PR Suite
Powerful tools for turning students into public relations professionals
Whether you’re introducing core public relations concepts or guiding students through advanced communication strategy, the Stukent PR Suite gives your students the knowledge and real-world context they need to succeed. From crafting clear, compelling messages to managing brand reputation, each courseware and Simternship bundle blends hands-on practice with applied learning.
With ready-to-use instructor resources and immersive simulations, you can reduce prep time while helping your students focus on the skills that matter most in the communication industry. Explore the full suite of PR principles, PR writing, PR case studies, crisis communication, and strategic communication offerings.
Bring real-world public relations into your classroom
Give your students the opportunity to step into the role of a PR professional. With Stukent courseware and Simternships, students develop media strategies, write for real-world scenarios, analyze case studies, and respond to high-pressure situations — all within a simulated, low-risk environment.
These work-integrated learning experiences help students build strategic thinking, professional writing skills, and sound judgment that they can carry into their careers.
Public Relations Bundle
Grounded in research-backed instruction, this bundle introduces students to the foundations of public relations through hands-on application. Students will step into the role of a PR account director at a fast-paced agency. Over seven rounds, they will build media pitches, manage crises, craft press releases, analyze communication strategies, and so much more. Pair the simulation with the “Public Relations” courseware to help students connect theory to practical decision-making in the workplace.
PR Writing Courseware
Prepare your students to be job-ready PR professionals with the “PR Writing: Style and Strategy” courseware! Designed for intermediate-level courses, this courseware covers a range of topics, including pitching and press releases, web writing, and editorial planning, while bridging writing fundamentals with strategic communication practices.
PR Case Studies Courseware
The “PR Case Studies” courseware equips you with 12 industry-relevant case studies designed to strengthen students’ strategic thinking and communication skills. Each case addresses a high-stakes PR scenario, ranging from product failures to funding crises. It’s a turnkey solution for adding experiential, decision-based learning to your PR course.
Crisis Communication Bundle
Designed for upper-level courses, this bundle explores how organizations prepare for and respond to high-stakes situations. In the simulation, students step into the role of an account executive at a communications agency. Over eight immersive rounds, they’ll apply preemptive communication strategies, make high-stakes decisions about communication channels and messaging, and recommend process improvements to rebuild trust and prevent future crises. Pair the simulation with the “Crisis Communication” courseware to give your students a fully aligned learning experience.
Strategic Communication Essentials Courseware
Built to prepare future communication leaders, this courseware brings strategic thinking and practical execution together in one place. Students explore the full strategic communication ecosystem, applying concepts such as research methods, audience segmentation, campaign planning, and budgeting through resources built to support real-world learning.
Stukent events
Get inspired and stay connected! Free Stukent webinars feature real-world applications, product walk-throughs, and strategies you can use in your course.
Stukent blog
Find your next great idea. The Stukent blog features articles on instructional strategies, career readiness, and thought leadership from educators across the country.
Experiential learning
Learn how virtual work-integrated learning can help you overcome today’s instructional challenges.
Courses designed for
the business of learning
No matter what you teach, Stukent resources align with your curriculum and improve student outcomes. With dozens of titles across business, marketing, communication, and accounting, our catalog supports introductory courses, advanced electives, and everything in between.