Bring real-world advertising into your classroom
Give your students the opportunity to step into the role of an advertising professional. With Stukent courseware and Simternships, students build and execute campaigns, allocate media budgets, and connect messaging across channels — all within a simulated, low-risk environment.
These work-integrated learning experiences help students develop strategic thinking, creative execution, and data-informed decision-making skills they can carry into their careers.
Advertising Courseware and Simternship
This bundle combines research-backed instruction with a hands-on simulation that places students in the role of an advertising professional. Throughout 10 rounds, your students will create personas, manage brand positioning, creative briefs, media plans, and budgets while navigating real-world constraints and receiving actionable feedback.
Advertising Campaigns Courseware
Designed for upper-level courses, this courseware explores the full campaign development process, including client briefing analysis, creative strategy development, media planning, and pitch preparation. With turnkey resources and applied assignments, you can guide your students through building cohesive, insight-driven campaigns that reflect the complexity of today’s advertising landscape.
Media Planning Courseware and Simternship
With a focus on data and decision-making, this bundle places students in the role of a media planner responsible for making every dollar count. As they work through the simulation, students will develop job-ready skills by analyzing audiences, allocating budgets, and crafting messaging strategies, just as professional practitioners do.
Integrated Marketing Communications Courseware and Simternship
This bundle helps students connect the dots across the marketing ecosystem. Acting as marketing manager, students strategize, manage budgets, and hone cross-channel campaigns over several quarters. Through hands-on practice and guided feedback, they explore integrated marketing in a low-risk, dynamic environment.
Courses designed for
the business of learning
No matter what you teach, Stukent resources align with your curriculum and improve student outcomes. With dozens of titles across business, marketing, communication, and accounting, our catalog supports introductory courses, advanced electives, and everything in between.