Engage your students with a mix of

Marketing and Basketball

Men's College Basketball Tournament

In this assignment, students will:

- Analyze a brand’s current sport campaign for name, image, and likeness (NIL) partnerships
- Build out a sport targeted campaign for a brand of their choosing
- Learn how to use current events for marketing

Marketing Maddness: Campaigns for College Basketball

This assignment blends traditional research with real-time observation, challenging you to not only delve into the historical and strategic aspects but also experience the excitement firsthand. By watching one or two March College Basketball Tournament games, you’ll gain a unique perspective that will enhance your ability to craft a compelling marketing campaign.

Stukent Assignments Will Give You ...

More engagement from your students, making them think outside of the box.

More time to teach. We've done a lot of the heavy lifting for you, so now you can teach class the way you've always wanted.

Supplemental material to fill the gaps in your course. This assignment is free for you to use in conjunction with the courseware.

Looking for More Materials to Use in Your Course?

Make even the most difficult courses simple to teach with Stukent’s turn-key courseware and Simternship™ bundles. Engage your students in learning with hands-on experience by applying the knowledge they have learned. And stay current with our annually updated courseware. 

Select one of the marketing courses below and request free instructor access of the curriculum and Simternship.

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