Students will learn to identify and analyze email marketing funnel positions (top, middle, or bottom) and associated goals. By reviewing their email accounts and selecting an email, students will determine its funnel position and goal. They will then provide a 50-word response addressing the position, goal, and plans for improvement.
With this assignment, your students will become engaged beyond the textbook and be guided to discover new ways to think critically and apply lessons learned in your classroom.
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