Higher Ed Products
Marketing
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Advanced Supply Chain [TRANSITION]
A Strategic Framework for Your Upper-Level Supply Chain Course
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Advanced Supply Chain: Strategic Concepts and Case Studies
A Strategic Framework for Your Upper-Level Supply Chain Course
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Advanced Selling Bundle
Take Students Beyond Foundational Sales Theory
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Brand Management Bundle
Give Students Early Brand Management Resume Points
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Marketing All-Access Pass
Unlock Discounted Bundles for Your Entire Marketing Department
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Sports Marketing Bundle
Master Your Sports Marketing Game
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Integrated Marketing Communications Bundle
Transform Your Students' IMC Experience
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Services Marketing Bundle
Give Your Students a Mindset Shift Towards Services and Experiences
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Professional Selling Bundle
Transform the Way You Teach Professional Sales
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Marketing Management Bundle
Give Students Experience Managing Multiple Brands
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Market Research Bundle
Spend Less Time Grading and More Time Teaching
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Consumer Behavior Bundle
The Most Engaging Consumer Behavior Courseware
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Modern Marketing Principles Bundle
The Most Applicable Courseware with Real-world Resources
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Marketing Analytics Bundle
Industry-approved Courseware Bringing Students from Concept to Real-life Application
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Modern Marketing Principles & Video Case Studies
The Most Hands-on, Engaging Marketing Principles Textbook