The World’s First Social Media Marketing Simulation
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Write Targeted Social Media Ads
Students learn and test different promotional strategies to create compelling social media ads across various social media network platforms. Students will gain experience in writing ad copy that increases engagement and conversions.
Perform Demographic Targeting
Students get to analyze which types of content on which platforms resonate better amongst different demographics.
Social Media Content Promotion Strategies
Students learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach.
Measure Key Performance Indicators
Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators.
Students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.
Proper Content Scheduling
Students learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.
KEY LEARNING OBJECTIVES
Realize the true costs of Social Media Marketing
Students will be able to run social media ad campaigns with over $50,000 or more in simulated ad dollars. With $5,000 budgeted per round, students will learn how to allocate their budgets to each platform.
Plan social media campaigns
Students will use a variety of paid owned and earned media to build social media campaigns. They will also be able to perform demographic targeting and choose between a variety of social platforms such as Facebook, Instagram, or Twitter to implement their strategy.
Make data-driven decisions based on results
In this simulation, students will be able to analyze results from the previous rounds decisions on the analytics tab. Students will also be required to answer questions based on their results and adjust their strategy.