You selected "Labor Day Promo"

The ad should be for a Memorial Day promotion, not Labor Day.

You selected "Waterproof Backpacks"

Nice work! This is the best answer.

You selected "Buhi Supply Co."

Users are searching for "waterproof backpack," not the company name, so this is a good choice for the second or third position.

You selected "Get Free Shipping Now!"

Users are searching for "waterproof backpack," not free shipping, so this is a good choice for the second or third position.

You selected "Survival Gear"

Waterproof backpacks might be considered survival gear by some, but many people looking for waterproof backpacks won't use them for survival gear.

You selected "Outdoor Backpacks"

Waterproof backpacks can be used as outdoor backpacks, but outdoor backpacks are not specific enough compared to what users are searching for.

You selected "Highest Price"

Customers aren't looking to pay the highest possible price.

You selected "10-12 Day Shipping"

This is a very long ship time and will discourage customers from clicking through.

You selected "28-Day Guarantee"

This is a very short guarantee and could imply the bags aren't very durable or well-made.

You selected "Made from Recycled Materials"

Users are searching for "waterproof backpack," so that should be the first position. This is a good choice for the second or third position.

You selected "Diaper Bags"

Users are searching for waterproof backpacks not diaper bags. This is not what the customer wants.

You selected "Memorial Day Promo"

Users are searching for "waterproof backpack," so that should be the first position. Your unique selling proposition should be the second or third position.

You selected "/backpacks"

Your path should include something about your unique brand offering or your value proposition, such as your free shipping promotion or your commitment to sustainability.

You selected "/backpacks/special-offers"

Nice work! This is the best answer.

You selected "/memorial-day-sale"

Although customers are interested in sales, this path does not include the keyword being searched for.

You selected "/buhi-supply-co"

Repeating the domain name doesn't offer any more valuable information.

You selected "/waterproof/backpacks/memorial-day-sale/buhi-supply-co"

This is too long and is redundant.

You selected "/labor-day-sale/backpacks"

The promotion is for Memorial Day, not Labor Day.

You selected "We've got all types of bags: diaper bags, duffel bags, messenger bags, and school backpacks."

The user is looking for a specific type of bag: waterproof backpack. This description doesn't speak to the goal of the user.

You selected "Searching for the best waterproof backpacks to take on your next adventure? Let us help you find the best one!"

This talks about waterproof backpacks, but it is too long and doesn't give any clear benefits or features.

You selected "Waterproof backpacks are our specialty!"

This talks about waterproof backpacks, but it is too short and doesn't give any clear benefits or features.

You selected "Cheap backpacks are a dime a dozen. We have the highest quality backpacks with the best guarantee."

This description will alienate customers interested in savings. You want people to come to your site and make the decision on pricing themselves.

You selected "All orders over $35 ship free until Memorial Day with fast shipping! Browse waterproof backpacks by color. Sustainably sourced. Read customer reviews. "

Nice work! This is the best answer.