Mimic Pro

The #1 Best-selling Digital Marketing Simulation

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Help Your Students Become PPC Masters with a $50,000 Simulated Ad Budget

Mimic Pro – Digital Marketing Simulation​

Using a PPC simulation significantly shortens the learning curve when working with PPC ads, allowing you to spend less time teaching core principles and more time helping students get valuable practice.

WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?

  • Writing Targeted Ads
  • Performing Strategic Keyword Research
  • Creating High-Converting Landing Pages
  • Measuring Key Performance Indicators
  • Pricing and Product
  • Utilizing Email Marketing

10 Reasons to Use Mimic Pro

1. Get tens of thousands in simulated ad dollars.

2. Create and optimize simulated PPC campaigns.

3. Make a mistake? Waste thousands? No sweat. It’s not real money!

4. Prepare users for the real world.

5. Practice A/B testing and conversion rate optimization.

6. Do keyword research and plan bid strategies.

7. Get significant keyword and conversion data sets to analyze.

8. Launch multiple email campaigns.

9. Learn by doing – read, then practice.

10. Compete with other users to see how you perform.

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How one student used the Mimic Pro simulation to land a job at Google

Need a video solution for your course? Consider the Digital Marketing Essentials Video Lectures!

Enhance your digital marketing course with pre-recorded video lectures.

Cover image for the Digital Marketing Essentials Videos
Order Bundle with Video Lectures Now

Save Hours of Prep-work

These video lectures, recorded by author Jeff Larson, give you a turnkey solution to help your students break down the content of Digital Marketing Essentials.

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic Pro simulation.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.

What Professors and Students Are Saying…

 
 

Lil Mohan, University of Chicago Booth

 
 

Matan Hortenstein, Yeshiva University

Reviews

  • Nick Schreck

    Assistant Professor of Digital Marketing, Midland University

    Teach the fundamentals and then have the students apply them

    Digital marketing can be a bit of a moving target for businesses and even more so for those teaching the topic. The Digital Marketing Essentials book does a gre Read More...

  • Gregory

    Loyola University Maryland

    Game changer for graduating Seniors

    I have had multiple students contact me post-graduation to tell me that the Mimic Simulation was a key factor in them getting a job. It gave them a conversation Read More...

  • Gene M.

    business faculty, Central Community College

    Great Learning Tool Difficult to Match

    I was pleased overall with Mimic Pro Simulation. Students enjoyed the simulation and got involved in a bit of friendly rivalry. Often, prior to class, I overhea Read More...

  • Kim M.

    Employee, University of the Fraser Valley

    Great Simulation

    I really like the Mimic Pro simulation because it gives students actual hands on experience in digital marketing

  • Tyson A.

    Assistant Professor, Texas A&M University-Central Texas

    Love the the Digital Marketing Bundle (Digital Marketing Essentials Text & Mimic Pro Simulation)

    I have completely re-build my internet and digital marketing classes from ground up three times in the last three years. I found the digital marketing bundle to Read More...

  • Brad

    Assistant Professor, University of Missouri

    The book covers everything I was teaching prior to using it

    The book covers everything I was teaching prior to using it and some. Added the Mimic Pro and my students continually tell me how useful the course was in findi Read More...

  • Yiyuan L.

    Professor, Otterbein University

    Have used the textbook with Mimic Pro Simulation for years...

    Since the first time I taught digital marketing for business students four years ago, I adopted the textbook with Mimic Pro Simulation from Stukent. These are g Read More...

  • Elena P.

    Make every word count with Mimic Pro Simulation

    Mimic Pro Simulation is a ‚must tool for those starting out in the digital marketing field and an essential tool for those businesses searching for what it ta Read More...

  • Moorthi

    Digital Strategist & Digital Marketing Educator, RVS Edcuational Trust

    Best Digital Marketing Simulation out there

    This is the best Digital Marketing simulation, which replicates the real-word. Our students had great time and grasped campaign management clearly, they were ab Read More...

  • Subir B.

    Ph.D/ Professor of Marketing and Social Media, Indiana University Northwest

    Great Products on Digital Marketing

    I have been using Mimic Pro simulation and the Digital Marketing textbook for last 3 years. My students and I are highly satisfied with both products.

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Come see how the new Stukent products can empower you as a teacher and change the future for your students.
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** Live Launch Event **

March 19th, 2021