Mimic Pro

The #1 Bestselling Digital Marketing Simulation

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The Biggest Time-saving Resource for Your Digital Marketing Course

The Bestselling Digital Marketing Simulation

The Bestselling Digital Marketing Simulation

10 Months of Experience in Just 10 Rounds!

Used by # institutions, including [NAME], [NAME], and [NAME]

Mimic Pro is a digital marketing simulation designed for the doers.
Search, display, and shopping ad creation and optimization are essential components of digital marketing, but it’s challenging to give students hands-on experience with managing ads. Mimic Pro gives students the opportunity to manage over $125,000 in ad budget across search, display, and shopping ad campaigns. They will also learn about landing page optimization, audience targeting, and KPI analysis.

Mimic Pro is a digital marketing simulation designed for the doers.
Search, display, and shopping ad creation and optimization are essential components of digital marketing, but it’s challenging to give students hands-on experience with managing ads. Mimic Pro gives students the opportunity to manage over $125,000 in ad budget across search, display, and shopping ad campaigns. They will also learn about landing page optimization, audience targeting, and KPI analysis.

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Explore all the ways to get the most out of the simulation in the classroom

Free Assignment

Students will analyze five Google searches to better understand paid ads in this assignment.

First Day of Class Warm-up

PPC Pilot gives students a hands-on learning experience. Use it before the simulation to get warmed up.

Coordinating Courseware

Bundle even more hands-on activities with the “Digital Marketing Essentials” courseware.

LMS Integration

Stukent integrates with an LTI 1.3 LMS. View all the capabilities and information here.

A Deeper Look at the Mimic Pro Simulation

A Deeper Look at the Mimic Pro Simulation

What Professors and Students Are Saying …

 
 

Lil Mohan, University of Chicago Booth

Lil Mohan, University of Chicago Booth

 
 

Matan Hortenstein, Yeshiva University

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Winner of the 2022 SmartBrief Readers’ Choice Award

Help educators help students help the world

Stukent Keeps Academia Current

2018~2021

Reviews

  • Nick Schreck

    Assistant Professor of Digital Marketing, Midland University

    Teach the fundamentals and then have the students apply them

    Digital marketing can be a bit of a moving target for businesses and even more so for those teaching the topic. The Digital Marketing Essentials book does a gre Read More...

  • Gregory

    Loyola University Maryland

    Game changer for graduating Seniors

    I have had multiple students contact me post-graduation to tell me that the Mimic Simulation was a key factor in them getting a job. It gave them a conversation Read More...

  • Gene M.

    business faculty, Central Community College

    Great Learning Tool Difficult to Match

    I was pleased overall with Mimic Pro Simulation. Students enjoyed the simulation and got involved in a bit of friendly rivalry. Often, prior to class, I overhea Read More...

  • Kim M.

    Employee, University of the Fraser Valley

    Great Simulation

    I really like the Mimic Pro simulation because it gives students actual hands on experience in digital marketing

  • Tyson A.

    Assistant Professor, Texas A&M University-Central Texas

    Love the the Digital Marketing Bundle (Digital Marketing Essentials Text & Mimic Pro Simulation)

    I have completely re-build my internet and digital marketing classes from ground up three times in the last three years. I found the digital marketing bundle to Read More...

  • Brad

    Assistant Professor, University of Missouri

    The book covers everything I was teaching prior to using it

    The book covers everything I was teaching prior to using it and some. Added the Mimic Pro and my students continually tell me how useful the course was in findi Read More...

  • Yiyuan L.

    Professor, Otterbein University

    Have used the textbook with Mimic Pro Simulation for years...

    Since the first time I taught digital marketing for business students four years ago, I adopted the textbook with Mimic Pro Simulation from Stukent. These are g Read More...

  • Elena P.

    Make every word count with Mimic Pro Simulation

    Mimic Pro Simulation is a ‚must tool for those starting out in the digital marketing field and an essential tool for those businesses searching for what it ta Read More...

  • Moorthi

    Digital Strategist & Digital Marketing Educator, RVS Edcuational Trust

    Best Digital Marketing Simulation out there

    This is the best Digital Marketing simulation, which replicates the real-word. Our students had great time and grasped campaign management clearly, they were ab Read More...

  • Subir B.

    Ph.D/ Professor of Marketing and Social Media, Indiana University Northwest

    Great Products on Digital Marketing

    I have been using Mimic Pro simulation and the Digital Marketing textbook for last 3 years. My students and I are highly satisfied with both products.

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