The Bestselling Digital Marketing Simulation
The Bestselling Digital Marketing Simulation
10 Months of Experience in Just 10 Rounds!
Used by # institutions, including [NAME], [NAME], and [NAME]

Mimic Pro is a digital marketing simulation designed for the doers.
Search, display, and shopping ad creation and optimization are essential components of digital marketing, but it’s challenging to give students hands-on experience with managing ads. Mimic Pro gives students the opportunity to manage over $125,000 in ad budget across search, display, and shopping ad campaigns. They will also learn about landing page optimization, audience targeting, and KPI analysis.
Mimic Pro is a digital marketing simulation designed for the doers.
Search, display, and shopping ad creation and optimization are essential components of digital marketing, but it’s challenging to give students hands-on experience with managing ads. Mimic Pro gives students the opportunity to manage over $125,000 in ad budget across search, display, and shopping ad campaigns. They will also learn about landing page optimization, audience targeting, and KPI analysis.

Explore all the ways to get the most out of the simulation in the classroom
Students will analyze five Google searches to better understand paid ads in this assignment.
PPC Pilot gives students a hands-on learning experience. Use it before the simulation to get warmed up.
Bundle even more hands-on activities with the “Digital Marketing Essentials” courseware.
Stukent integrates with an LTI 1.3 LMS. View all the capabilities and information here.
A Deeper Look at the Mimic Pro Simulation
A Deeper Look at the Mimic Pro Simulation
What Professors and Students Are Saying …
Lil Mohan, University of Chicago Booth
Lil Mohan, University of Chicago Booth
Matan Hortenstein, Yeshiva University
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Available Fall 2023

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