Mimic Pro

The #1 Best-selling Digital Marketing Simulation

Help Your Students Become PPC Masters with a $50,000 Simulated Ad Budget

Check Out Mimic Pro Beta!

What is Mimic Pro Beta?

After listening to valuable feedback from digital marketing instructors and experts, Mimic Pro is preparing for its biggest and best update ever!

What is New in Mimic Pro Beta?

  • Now Buhi Supply Co. 
  • In-round video guidance
  • Gradual learning
  • Inbox for messages and memos
  • Knowledge-checking interactions
  • New shopping ads
  • New retargeting ads

How Do I Access Mimic Pro Beta?

If you currently use Mimic Pro, talk to your Customer Success Manager about using the beta version for FREE in class!

The current Mimic Pro Simulation will still be available. Instructors will have the choice to use both or either simulation in class until June 25, 2022.

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Mimic Pro – Digital Marketing Simulation​

Using a digital marketing simulation significantly shortens the learning curve when working with PPC ads, allowing you to spend less time teaching core principles and more time helping students get valuable practice.


  • Writing Targeted Ads
  • Performing Strategic Keyword Research
  • Creating High-Converting Landing Pages
  • Measuring Key Performance Indicators
  • Pricing and Product
  • Utilizing Email Marketing

10 Reasons to Use Mimic Pro

The #1 Best-selling Digital Marketing Simulation

1. Get tens of thousands in simulated ad dollars.

2. Create and optimize simulated PPC campaigns.

3. Make a mistake? Waste thousands? No sweat. It’s not real money!

4. Prepare users for the real world.

5. Practice A/B testing and conversion rate optimization.

6. Do keyword research and plan bid strategies.

7. Get significant keyword and conversion data sets to analyze.

8. Launch multiple email campaigns.

9. Learn by doing – read, then practice.

10. Compete with other users to see how you perform.

Variety of digital marketing icons

How one student used the Mimic Pro digital marketing simulation to land a job at Google

Need a video solution for your course? Consider the Digital Marketing Essentials Video Lectures!

Enhance your digital marketing course with pre-recorded video lectures.

Save Hours of Prep-work

These video lectures, recorded by author Jeff Larson, give you a turnkey solution to help your students break down the content of Digital Marketing Essentials.

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It’s Easy to Get Started

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Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

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Take a Look at the Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic Pro digital marketing simulation.

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Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.

What Professors and Students Are Saying…


Lil Mohan, University of Chicago Booth


Matan Hortenstein, Yeshiva University