Mimic Pro

Help Your Students Become PPC Masters with a $50,000 Simulated Ad Budget

Mimic Pro – Digital Marketing Simulation

Using a digital marketing simulation significantly shortens the learning curve when working with PPC ads, allowing you to spend less time teaching core principles and more time helping students get valuable practice.

WHAT PRINCIPLES WILL YOUR STUDENTS LEARN WITH MIMIC PRO?

Writing Targeted Ads

Performing Strategic Keyword Research

Creating High-Converting Landing Pages

Measuring Key Performance Indicators

Pricing and Product

Utilizing Email Marketing

10 Reasons to Use Mimic Pro

The #1 Best-selling Digital Marketing Simulation

1. Get tens of thousands in simulated ad dollars.

2. Create and optimize simulated PPC campaigns.

3. Make a mistake? Waste thousands? No sweat. It’s not real money!

4. Prepare users for the real world.

5. Practice A/B testing and conversion rate optimization.

6. Do keyword research and plan bid strategies.

7. Get significant keyword and conversion data sets to analyze.

8. Launch multiple email campaigns.

9. Learn by doing – read, then practice.

10. Compete with other users to see how you perform.

How one student used the Mimic Pro digital marketing simulation to land a job at Google

Need a video solution for your course? Consider the Digital Marketing Essentials Video Lectures!

Enhance your digital marketing course with pre-recorded video lectures.

Save Hours of Prep-work

These video lectures, recorded by author Jeff Larson, give you a turnkey solution to help your students break down the content of Digital Marketing Essentials.

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic Pro digital marketing simulation.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.

What Professors and Students Are Saying…

Lil Mohan, University of Chicago Booth

Matan Hortenstein, Yeshiva University

Reviews

Nick Schreck
Assistant Professor of Digital Marketing, Midland University
Teach the fundamentals and then have the students apply them
Digital marketing can be a bit of a moving target for businesses and even more so for those teaching the topic. The Digital Marketing Essentials book does a gre Read More...Digital marketing can be a bit of a moving target for businesses and even more so for those teaching the topic. The Digital Marketing Essentials book does a great job of addressing the basics of the field to help students understand the different elements of digital marketing, but Mimic Pro really brings those elements to life by asking students to apply their new knowledge to a business in need of digital marketing assistance. The simulation offers students a great talking point in job interviews about their digital marketing acumen and how they solve problems.
Gregory
Loyola University Maryland
Game changer for graduating Seniors
I have had multiple students contact me post-graduation to tell me that the Mimic Simulation was a key factor in them getting a job. It gave them a conversation Read More...I have had multiple students contact me post-graduation to tell me that the Mimic Simulation was a key factor in them getting a job. It gave them a conversation that few other students could have.
Gene M.
business faculty, Central Community College
Great Learning Tool Difficult to Match
I was pleased overall with Mimic Pro Simulation. Students enjoyed the simulation and got involved in a bit of friendly rivalry. Often, prior to class, I overhea Read More...I was pleased overall with Mimic Pro Simulation. Students enjoyed the simulation and got involved in a bit of friendly rivalry. Often, prior to class, I overheard students sharing ideas on how to increase revenue with the application. A great learning tool difficult to match.
Kim M.
Employee, University of the Fraser Valley
Great Simulation
I really like the Mimic Pro simulation because it gives students actual hands on experience in digital marketing
Tyson A.
Assistant Professor, Texas A&M University-Central Texas
Love the the Digital Marketing Bundle (Digital Marketing Essentials Text & Mimic Pro Simulation)
I have completely re-build my internet and digital marketing classes from ground up three times in the last three years. I found the digital marketing bundle to Read More...I have completely re-build my internet and digital marketing classes from ground up three times in the last three years. I found the digital marketing bundle to be the best so far since it incorporates a lot of real life digital marketing examples and let students experience the most important elements of digital marketing (in my opinion), which is email marketing, PPC marketing, SEO and optimizing landing page in the form of simulation. I plan to use this bundle for my course in the future and I hope the developers keep updating the materials. Thank you so much!
Brad
Assistant Professor, University of Missouri
The book covers everything I was teaching prior to using it
The book covers everything I was teaching prior to using it and some. Added the Mimic Pro and my students continually tell me how useful the course was in findi Read More...The book covers everything I was teaching prior to using it and some. Added the Mimic Pro and my students continually tell me how useful the course was in finding jobs/internships in digital marketing and advertising.
Yiyuan L.
Professor, Otterbein University
Have used the textbook with Mimic Pro Simulation for years...
Since the first time I taught digital marketing for business students four years ago, I adopted the textbook with Mimic Pro Simulation from Stukent. These are g Read More...Since the first time I taught digital marketing for business students four years ago, I adopted the textbook with Mimic Pro Simulation from Stukent. These are great bundles with up-to-date materials and cases, which have equipped my students with strong and solid skills in digital marketing planning, website design, search engine marketing (both SEO and PPC), email marketing, new media design, and related web analytics. Dr. Liu, Otterbein University
Elena P.
Make every word count with Mimic Pro Simulation
Mimic Pro Simulation is a ‚must tool for those starting out in the digital marketing field and an essential tool for those businesses searching for what it ta Read More...Mimic Pro Simulation is a ‚must tool for those starting out in the digital marketing field and an essential tool for those businesses searching for what it takes to take their marketing efforts to the next level. Learning combined with real life application, Mimic Pro is a win-win all around. Mimic Pro shows you how to make every word count to get the results you‚are after.
Moorthi
Digital Strategist & Digital Marketing Educator, RVS Edcuational Trust
Best Digital Marketing Simulation out there
This is the best Digital Marketing simulation, which replicates the real-word. Our students had great time and grasped campaign management clearly, they were ab Read More...This is the best Digital Marketing simulation, which replicates the real-word. Our students had great time and grasped campaign management clearly, they were able to successfully replicate in their work place.
Subir B.
Ph.D/ Professor of Marketing and Social Media, Indiana University Northwest
Great Products on Digital Marketing
I have been using Mimic Pro simulation and the Digital Marketing textbook for last 3 years. My students and I are highly satisfied with both products.

Mimic Pro – Digital Marketing Simulation​

WHAT PRINCIPLES WILL YOUR STUDENTS LEARN WITH MIMIC PRO?

10 Reasons to Use Mimic Pro

How one student used the Mimic Pro digital marketing simulation to land a job at Google

Need a video solution for your course? Consider the Digital Marketing Essentials Video Lectures!

Enhance your digital marketing course with pre-recorded video lectures.

It’s Easy to Get Started

Request Free Instructor Access

Take a Look at the Simulation

Fill Out Order Form

What Professors and Students Are Saying…

Lil Mohan, University of Chicago Booth

Matan Hortenstein, Yeshiva University

Reviews

Teach the fundamentals and then have the students apply them

Game changer for graduating Seniors

Great Learning Tool Difficult to Match

Great Simulation

Love the the Digital Marketing Bundle (Digital Marketing Essentials Text & Mimic Pro Simulation)

The book covers everything I was teaching prior to using it

Have used the textbook with Mimic Pro Simulation for years...

Make every word count with Mimic Pro Simulation

Best Digital Marketing Simulation out there

Great Products on Digital Marketing

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Mimic Pro – Digital Marketing Simulation