Content Marketing
Simternship™
Set Your Students Apart in the Job Market
In the Content Marketing Simternship™, students play the role of a content marketing manager at Buhi Supply Co., where they make strategic content marketing decisions for the company and carry out content creation projects in each round. This simulation makes it easy to teach students how to generate leads, improve organic search traffic, increase brand awareness, and create loyal customers.
Expand Your Definition of Simternships™
Stukent Simternships
Employ Students
in Career-Relevant Learning
A Stukent Simternship® is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.
In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.
Expand Your Definition of Courseware
As part of this Simternship™, students will:
Updated every year
with lifetime access for students
100+ resources
Case studies, lecture slides, exams, lesson plans and more
Stukent Support team
with a 96% customer service satisfaction rating
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering
KEY LEARNING OBJECTIVES
Analyze target market personas
Plan content based on target market and search intent
Create blogs, podcasts, and videos
Research and identify best keywords for SEO
Allocate a content budget
Assess peer’s work and deliver constructive feedback
Analyze metrics to determine the best content marketing strategy
Apply best practices for content execution and creation
As part of this simulation, students will:
- Distinguish various target market personas
- Evaluate content options based on goals and search intent
- Research and identify best keywords for SEO
- Allocate a content budget
- Assess peer work
- Articulate constructive feedback
- Break down each round’s score for optimizing results
- Analyze best practices for content execution and creation