Mimic Content Marketing

Higher Ed Content Marketing Simulation

Set Your Students Apart in the Job Market with Mimic Content Marketing

Mimic Content Marketing

Simulation

Set Your Students Apart in the Job Market

In Mimic Content Marketing, students play the role of a content marketing manager at Buhi Supply Co., where they make strategic content marketing decisions for the company and carry out content creation projects in each round. This simulation makes it easy to teach students how to generate leads, improve organic search traffic, increase brand awareness, and create loyal customers.

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As part of this simulation, students will:
Analyze target market personas
Plan content based on target market and search intent
Create blogs, podcasts, and videos
Research and identify best keywords for SEO
Allocate a content budget
Assess peer’s work and deliver constructive feedback
Analyze metrics to determine the best content marketing strategy
Apply best practices for content execution and creation

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KEY LEARNING OBJECTIVES

 

  • Analyze target market personas

  • Plan content based on target market and search intent

  • Create blogs, podcasts, and videos

  • Research and identify best keywords for SEO

  • Allocate a content budget

  • Assess peer’s work and deliver constructive feedback

  • Analyze metrics to determine the best content marketing strategy

  • Apply best practices for content execution and creation

icon-content-marketing

As part of this simulation, students will:

  • Distinguish various target market personas
  • Evaluate content options based on goals and search intent
  • Research and identify best keywords for SEO
  • Allocate a content budget
  • Assess peer work
  • Articulate constructive feedback
  • Break down each round’s score for optimizing results
  • Analyze best practices for content execution and creation