Mimic Content Marketing
Simulation
Set Your Students Apart in the Job Market
In Mimic Content Marketing, students play the role of a content marketing manager at Buhi Supply Co., where they make strategic content marketing decisions for the company and carry out content creation projects in each round. This simulation makes it easy to teach students how to generate leads, improve organic search traffic, increase brand awareness, and create loyal customers.
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As part of this simulation, students will:
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KEY LEARNING OBJECTIVES
Analyze target market personas
Plan content based on target market and search intent
Create blogs, podcasts, and videos
Research and identify best keywords for SEO
Allocate a content budget
Assess peer’s work and deliver constructive feedback
Analyze metrics to determine the best content marketing strategy
Apply best practices for content execution and creation
As part of this simulation, students will:
- Distinguish various target market personas
- Evaluate content options based on goals and search intent
- Research and identify best keywords for SEO
- Allocate a content budget
- Assess peer work
- Articulate constructive feedback
- Break down each round’s score for optimizing results
- Analyze best practices for content execution and creation
