Mimic Content Marketing

Higher Ed Content Marketing Simulation

Set Your Students Apart in the Job Market with Mimic Content Marketing

KEY LEARNING OBJECTIVES

 

  • Analyze target market personas

  • Plan content based on target market and search intent

  • Create blogs, podcasts, and videos

  • Research and identify best keywords for SEO

  • Allocate a content budget

  • Assess peer’s work and deliver constructive feedback

  • Analyze metrics to determine the best content marketing strategy

  • Apply best practices for content execution and creation

icon-content-marketing

As part of this simulation, students will:

  • Distinguish various target market personas
  • Evaluate content options based on goals and search intent
  • Research and identify best keywords for SEO
  • Allocate a content budget
  • Assess peer work
  • Articulate constructive feedback
  • Break down each round’s score for optimizing results
  • Analyze best practices for content execution and creation