Professor of the Month: Rob Richerson

Rob Richerson is an assistant professor of marketing at the University of Maryland Eastern Shore. His work has been featured in esteemed journals such as the Journal of Retailing and the Journal of Business Research. These published articles are both a testament to his expertise and a reflection of his commitment to advancing the field through rigorous research and insightful analysis.

In recognition of his dedication to shaping students into successful professionals, we selected Rob as Stukent’s® Professor of the Month for January 2024!

In the classroom, Dr. Richerson is known for his interactive approach. He has integrated Stukent courseware and Simternships™ into his teaching methodology, utilizing resources in Marketing Analytics, Marketing Research, Essentials of Social Media, and Marketing Principles. His strategy of flipping the classroom has revolutionized student engagement. By having students work on Simternships during class time, Dr. Richerson can provide individualized attention, offer immediate feedback, and draw direct connections between academic exercises and job-like marketing scenarios.

"It's incredible that students can walk into an interview and say, 'I did a [Simternship] where I learned how to make effective social media posts,' or 'I got to try out A/B testing in a simulated environment. I saw the data and interpreted it to make informed decisions,'" Dr. Richerson said. "Getting them to look for results and placing them in the mindset they'll need for that job is the piece [of the Simternship] that really prepares them for the workforce."

Another of his innovative practices is creating supplemental video tutorials for external software like Excel. This approach allows students to work through complex software and simulation activities at their own pace, while still benefiting from Dr. Richerson's direct guidance and expertise.

Dr. Richerson emphasizes the importance of hands-on learning and the immediate application of theoretical concepts. By engaging students in practical activities and providing them with tools to navigate real-world scenarios, educators can significantly enrich the learning experience.

Assistant Professor Rob Richerson’s innovative teaching style, significant academic contributions, and dedication to student success make him a deserving recipient of our January Professor of the Month. His approach not only educates but also inspires his students, preparing them for the challenges and opportunities of the marketing world. We are honored to recognize his achievements and contributions to the academic community.

Each month, Stukent highlights a standout higher education instructor. Those selected use Stukent products in the classroom and exemplify Stukent’s core values and mission to help educators help students help the world.

To learn about Stukent’s first-in-the-world Simternships and courseware and to get FREE instructor access to Stukent materials, visit Stukent’s website.