ProfCon 2020 Session Recordings

Mimic Social Boot Camp

Levi Gruwell
Speaker Bio: Experience crash-course training in one of Stukent’s simulations, Mimic Social. Boot camp participants will gain insider tips on how to use the simulations in their teaching and will be able to speak one-on-one with the simulation creators.

Creating Engaging Videos for Online Instruction (On a Budget)

Kinda Wilson
Speaker Bio: Kinda Wilson is a marketing instructor at the Spears School of Business at Oklahoma State University. Her marketing and business experience ranges from working with corporations and nonprofits to founding three start-up companies, one of which was named a Top Ten Innovative Startup Company in Oklahoma. Kinda is passionate about bringing business and marketing concepts to life for her students and was awarded the 2017 Excellence in Teaching/Training award by the United States Distance Learning Association (USDLA). Kinda is also coauthor of the Stukent textbook “Modern Marketing Principles” and TEDx speaker.

10 Things We Should be Teaching Marketing Majors, but Aren’t

Jerry Rackley
Speaker Bio: Jerry Rackley is executive-in-residence in the School of Marketing and International Business at the Spears School of Business at Oklahoma State University. His diverse marketing background includes 35 years at some of the world’s largest companies as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a practical marketing perspective into the classroom. Jerry is the author of “Marketing Analytics Roadmap: Methods, Metrics, and Tools” and coauthor of the Stukent textbook “Modern Marketing Principles.”

EQ Strategies for the Classroom

Rafic Sinno
Speaker Bio: Rafic Sinno is an assistant professor of marketing and assistant department chair of business administration at the University of Dubuque. His teaching emphasizes an interdisciplinary approach in helping students discover and develop their proficiency in the marketing and communication fields. Rafic received the Faculty Member of the Year Award (2017). He cofounded Sinno Communication and coauthored three market-leading books with his father, Dr. Abdul K. Sinno. He received a bachelor’s degree in communication from Clarke University and an MBA from the University of Dubuque.

How Do We Know They Can Apply Anything? Assessing Digital Marketing Competency

Debra Zahay-Blatz
Speaker Bio: Debra Zahay-Blatz, Ph. D. is full professor of marketing and director of the Master of Science in digital marketing and analytics at St. Edward’s University in Austin, Texas. She holds her Ph.D. from the University of Illinois at Urbana-Champaign, her MBA from Northwestern University, her JD from Loyola University, and her AB from Washington University. Debra has been teaching digital marketing for over 20 years and has developed four undergraduate and two graduate programs in this area. She has published extensively and presented her work at many academic and practitioner conferences.

Influencer Marketing: Q&A with Amanda Russell

Karen Freberg & Amanda Russell
Speaker Bio: Amanda Russell is a fitness icon, entrepreneur, and author. She is also a professor of marketing at The University of Texas at Austin. Amanda designed and cocreated University of California, Los Angeles’s influencer marketing course, the world’s first fully accredited program in influencer marketing. She has brought this curriculum to the University of Texas at Austin and is instituting it in universities across the globe. She advises some of the top companies in the world on influencer marketing and how to interact with their customers. Her highly-anticipated book, “The Influencer Code,” was published early this year. Karen Freberg, Ph.D. is an associate professor in strategic communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Karen has written several books, including “The Roadmap in Teaching Social Media,” “Digital Media Writing for Strategic Communication,” and “Social media for strategic communications: Creative strategies and research based applications.” Karen has consulted, coordinated, and advised various companies in the areas of social media pedagogy and certification programs, such as Cannes Lions, Adobe, Facebook Blueprint, HubSpot, and more.

Digital Marketing Strategy: An Applicable Framework

Jeff Larson
Speaker Bio: Jeff Larson, Ph.D. is associate professor of marketing at the Marriott School of Business at Brigham Young University where he teaches courses on digital marketing and analytics. He is coauthor of the top-selling digital marketing textbook, Stukent’s “Digital Marketing Essentials.” Jeff completed his Ph.D. in marketing at the Wharton School of Business and conducts research on contextual influences in consumer decision making. His work has been published in various academic journals on psychology and marketing and featured in the New York Times, the Wall Street Journal, and other media outlets.

Design Thinking, Digital Marketing, and You!

Emily Quinn
Speaker Bio: Emily Quinn has a fierce passion for creativity and marketing strategy. Her career background in industry allows her to bring textbook concepts to life as an instructor of marketing at the Beacom School of Marketing where she teaches business and marketing classes. Emily holds an associate degree from the American Academy of Dramatic Arts in Los Angeles, CA; a Bachelor of Arts in theater from Gustavus Adolphus College and a Master of Business Administration with a concentration in marketing from the University of Sioux Falls.

Incorporating Mock Market Research Projects in an Online Environment

Steven Stromp
Speaker Bio: Steven Stromp is the executive director of market intelligence and strategy at Davenport University in Michigan. He is also an adjunct marketing, marketing research, and business research instructor. Before his career in higher education, Steven conducted market research for various industries, including healthcare, automotive and consumer packaged goods. Steven is the author of the Stukent textbook “Market Research Essentials.”

Mimic Analytics Boot Camp

Adam Bolingbroke
Speaker Bio: Experience crash-course training in one of Stukent’s simulations, Mimic Analytics. Boot camp participants will gain insider tips on how to use the simulations in their teaching and will be able to speak one-on-one with the simulation creators.

Mimic Pro Boot Camp

Rafael Sanchez
Speaker Bio: Rafael started his career in marketing in high school when he discovered his passion for graphic design shortly after migrating to the states from Argentina. While studying accounting at Brigham Young University – Idaho, he stumbled upon web design and digital marketing. From there, he has spent the last 12 years learning and applying his fast-developing marketing skills to help small businesses in industries such as Real Estate, Medical and Dental, Law, and Home Services. Rafael is currently serving as the Product Marketing Manager for Digital Marketing Essentials, Modern Marketing Principles, and the Mimic Pro Simulation. He’s also part of the teams developing two new simulations in the fields of market research and principles of marketing.

Simulation Creation Bootcamp

Brady Adams
Speaker Bio: In this interactive session, learn how to leverage simulations to bridge the gap between academia (learning objectives) and industry (real-world skills). You’ll get the inside scoop on the Buhi ecosystem, find out how the Mimic App framework allows for rapid simulation development, and participate in a simulation brainstorm.

An Introduction to Acadium Apprentices

Graham Stirling-Moffet

These 5 Frameworks Are the Foundation of Teaching Digital Marketing Analytics

Nathan David
Speaker Bio: Nathan David has over 10 years of experience in digital marketing and business analytics, and he has driven results for a range of businesses from Fortune 500 companies to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an adjunct faculty instructor of digital marketing & analytics at Cleveland State University. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Nathan is a self-proclaimed health nut and partakes in healthy cooking classes, spinning, and the occasional wellness retreat.

Mobile Marketing: Post-pandemic Applications

Mary Beth McCabe
Speaker Bio: Mary Beth McCabe, Ph.D. brings 25 years of hands-on experience in television, digital advertising, and business ownership to her current role as National University’s academic program director for marketing. She holds a Doctorate of Business Administration from Alliant University, a Master of Business Administration degree from DePaul University, and a Bachelor of Arts degree from the University of Dayton. Mary Beth is coauthor of the Stukent textbook “Mobile Marketing Essentials.” She received the San Diego Ad Club’s Lifetime Achievement Award for Hispanic Marketing and the 2018 National University Presidential Award for Online Course Development.

Beyond the Book: Designing Assignments That Bridge the Academic-Industry Divide

Jennie Donohue
Speaker Bio: Jennie Donohue is an award-winning public relations and integrated marketing communication professional turned professor. She currently serves as senior lecturer and director of the public relations curriculum in the Department of Journalism at the University of Massachusetts, Amherst. Jennie is responsible for designing and teaching various public relations, strategic communication, and social media content. In addition to teaching, she has more than 20 years of corporate, agency, and non-profit industry experience. She has an M.B.A. from Suffolk University, as well as a bachelor’s degree in public relations and international relations from Syracuse University.

Tales From the Other Side: What Marketing Agencies Wish Professors Knew (and Vice Versa)

Ryan Russell
Speaker Bio: Ryan Russell is a lecturer in marketing at the University of Tennessee at Chattanooga. He is a nine-year veteran of social media and digital strategy with extensive experience crafting powerful digital strategies, growing active online communities, and generating engaging, consistent digital advertising. With both agency and brand experience, Ryan has guided B2B and B2C brands through all stages of development. He is the cofounder of Russell Marketing, a marketing and consulting agency with a focus on ROI-driven strategy and execution for clients around the world.

Creating an Advertising Media Curriculum in a Rapidly Changing World

Beth Donnelly Egan
Speaker Bio: Beth Egan is associate professor of advertising at Syracuse University’s S.I. Newhouse School of Public Communication. As a 25-year veteran of the advertising media industry, she has worked for several leading media agencies. She is also the author of “Media Planning Essentials,” published by Stukent. Beth is the Communications Chair of the Alliance for Women in Media NYC affiliate, on the executive leadership team of the Syracuse Go Red for Women campaign, and a NYC board member of Pencils for Kids, Inc. She holds a Bachelor of Science in advertising from Syracuse University and an MBA from Southern Methodist University.

How to Teach Marketing Analytics Using a Simulation

Brennan Davis
Speaker Bio: Brennan Davis, Ph.D. is Hood Professor of Marketing and director of the Business Analytics Agency at the Orfalea College of Business at California State Polytechnic University (Cal Poly). He is the author of Stukent’s “Marketing Analytics” digital textbook. He holds a Ph.D. in marketing from The Paul Merage School of Business at University of California, Irvine and an MBA from The Wharton School of Business at the University of Pennsylvania. He teaches marketing analytics to students in the undergraduate and M.S. Business Analytics programs. Brennan also has experience as a marketing analytics professional for the automotive industry.

How I Survived Converting My In-person Course to Online

Mary Owusu
Speaker Bio: Mary Owusu is vice president of digital strategy & analytics at Mower, a full-service marketing, PR, and advertising agency. Her client list includes Ford, Mattel, Radisson Hotel, and Siemens. She is also a professor at the Richard J. Wehle School of Business at Canisius College where she teaches digital marketing to undergraduate and MBA students. Mary is a recipient of the 40 under 40 Emerging Leaders award from the American Marketing Association, a top-3 finalist for the Top Analytics Practitioner award from the Digital Analytics Association, and received the ATHENA Young Professional award for her commitment to advancing women and her community.

You’ve Created Followers, Now Develop Leaders

Leo Morejon
Speaker Bio: Leo Morejon is a successful marketing leader known for distinctions such as a Guinness World Record for Most Facebook Likes and the Oreo Super Bowl Blackout Tweet in addition to his role as a dedicated educator with Iowa State University and West Virginia University. Leo is known for pioneering real-time marketing, leading large teams, and hosting the popular business podcast “Build & Inspire.” Leo’s client portfolio includes brands, agencies, and companies such as Travelers Insurance, Mondelez (including Trident & Cadbury), Estee Lauder Companies (including MAC & Clinique), Sysomos, and Havas.

Building a Personal Brand (Empire) Through Social Media

Karen Freberg
Speaker Bio: Karen Freberg, Ph.D. is an associate professor in strategic communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Karen has written several books, including “The Roadmap in Teaching Social Media,” “Digital Media Writing for Strategic Communication,” and “Social media for strategic communications: Creative strategies and research based applications.” Karen has consulted, coordinated, and advised various companies in the areas of social media pedagogy and certification programs, such as Cannes Lions, Adobe, Facebook Blueprint, HubSpot, and more.

Post – Covid CB & DM

Michelle Charello & Elaine Notarantonio
Speaker Bio: “Michelle Charello is the U.S. head of content and thought leadership for a Fortune 500 company. She is responsible for supporting the strategy, creation, distribution and amplification of content across 14 segments and industries. Michelle is the author of Stukent’s collegiate level textbook “Essentials of Social Media Marketing.” She has managed the social media profiles of executives, large corporations, and small to medium businesses. Michelle has taught digital marketing at Bryant University as an adjunct faculty member. She graduated magna cum laude from Bryant University with a degree in marketing and received her Master of Business Administration degree from Texas A&M University. | Professor of Marketing Bryant University Independent consultant and market researcher specializing in: Automotive industry, competitive intelligence, consumer ethnography studies, 21st century marketplace, marketing strategy, marketing to teens.”

How to Maximize Teaching with Digital Marketing Tools

Scott Cowley
Speaker Bio: Scott Cowley, Ph.D. is an assistant professor of marketing at Western Michigan University, where he helps lead the flourishing Digital Marketing and eCommerce program. Scott is an award-winning innovator in digital marketing education, creating projects that have been adopted at over 50 universities globally. In 2019, he coached a WMU team that won first place in the international Digital Marketing Competition. He has been a content consultant for multiple digital marketing textbooks and industry marketing certifications. Prior to earning a Ph.D. at Arizona State University, Scott held positions in digital marketing strategy.

Lunch & Learn: How to Create Visually Appealing Lecture Slides for Clear Communication

Sydni Wright
Speaker Bio: Sydni Wright is Stukent’s graphic designer. She has a graphic design degree from Brigham Young University–Idaho. Sydni has been designing professionally for six years and recreationally for almost 10. She specializes in typography and layout design, making her an expert in crafting visually appealing and easy-to-communicate presentations. In her free time, she enjoys watching movies with her family, designing and crafting for her own brand, and snuggling with her English Bulldog.

Online Learning: Predicting Student Success in Higher Education

Mary Beth McCabe
Speaker Bio: Mary Beth McCabe, Ph.D. brings 25 years of hands-on experience in television, digital advertising, and business ownership to her current role as National University’s academic program director for marketing. She holds a Doctorate of Business Administration from Alliant University, a Master of Business Administration degree from DePaul University, and a Bachelor of Arts degree from the University of Dayton. Mary Beth is coauthor of the Stukent textbook “Mobile Marketing Essentials.” She received the San Diego Ad Club’s Lifetime Achievement Award for Hispanic Marketing and the 2018 National University Presidential Award for Online Course Development.

Incorporating Public Relations Assignments Into Non-Public Relations Specific Courses

Jamie Ward & Alisa Agozzino
Speaker Bio: The length of time devoted to teaching relevant public relations (PR) skills that are applicable within integrated marketing communication (IMC), advertising, marketing, and strategic communication courses can vary from one week to two months. Finding, teaching, implementing, and evaluating assignments that cover foundational public relations skills can take up valuable time for educators. In this session, Alisha and Jamie will share their most sought-after and memorable assignments that introduce key PR concepts and skills to your students.

Don’t Forget Email! Teaching Email Marketing and Making It Fun

Richard Hanna
Speaker Bio: Richard C. Hanna, Ph.D. (D.B.A., Boston University) is a member of the marketing division at Babson College. His areas of expertise include digital marketing (social media, email, information transparency, and digital analytics), sales, and analytics. His research has appeared in a variety of scholarly journals and he has coauthored two books: “Email Marketing: Email Marketing in a Digital World” and “Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform.” Rich has also consulted for several other firms including Stukent, Verizon Foundation, The Maids Franchise, Wachusett Mountain, HSBC, Federal Realty, and Northeast Utilities to name a few. Prior to academia, he worked in marketing research consulting, B2B sales, and marketing communications.

Invest in You Like You Invest in Your Students

Lydia Chen Shah
Speaker Bio: Lydia Chen Shah is a marketing professor at California State Polytechnic University, Pomona, where she teaches multiple courses including digital marketing, consumer behavior, social innovation, entrepreneurship, and international marketing. She is part of Western Region Campus Compact’s inaugural 2019–2020 Engaged Scholars Initiative, a cohort of community engagement professionals advancing models of institutional change and collaborative action addressing societal issues. Lydia is a leader in strategy, integrated marketing, and brand and product management. In addition to her dedication to education, she is a consultant with over 20 years of industry experience from startups to Fortune 500 organizations.

Lessons Learned: Launching a New Digital Marketing Degree

Stacy Schwartz
Speaker Bio: Stacy Smollin Schwartz is an award-winning marketing professor at Rutgers Business School, where she leads a new online Master of Science degree program in digital marketing. As a learning and development consultant to the Interactive Advertising Bureau (IAB), she launched the first ANSI-accredited professional certification programs (American National Standards Institute) in the digital media industry. Stacy is a Webby Awards judge with the International Academy of Digital Arts and Sciences, and also serves as board vice president and marketing chairperson at Sharsheret. She earned an MBA from Harvard Business School and a BA with Highest Honors in Advertising from Penn State University.

Facebook’s Higher Education Portal

Nicole Goldstein
Speaker Bio: Nicole Goldstein leads strategy and educational partnerships for Facebook, with a goal to bring digital marketing solutions to non-industry experts. Previously, she was a UK Foreign Service advisor and led economic policy in West Africa for 5 years; she also led the UK’s support for the education of Syrian refugees on behalf of the UK Prime Minister. Nicole started her career at the World Bank where she worked on education policies in developing countries.

Better Together

Stuart Draper
Speaker Bio: Stuart Draper is coauthor of “Digital Marketing Essentials,” the bestselling text in higher education of its kind. He has experience in internet marketing for companies that range from mom and pop shops to Fortune 500 companies. He successfully bootstrapped GetFoundFirst.com (acquired December 2015), and is now CEO of Stukent.com, a digital courseware company that provides the world’s #1 digital marketing simulation, the world’s first social media marketing simulation, and a variety of other texts, videos, and projects that will be used by over 150,000 students this year. Stukent has made Inc. 5000’s list of fastest growing companies in the United States two years in a row. Stuart’s work has taken him all over the globe where has spoken to audiences ranging from 10–1,500+ people about entrepreneurship and digital marketing.