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October 2020 Newsletter

FOUNDER’S NOTE


STUKENT NEWS

STUKENT DIGITAL SUMMIT

VIRTUAL WORKSHOP WITH
NICK MATTAR

Power up your teaching skills, learn from top educators, and hear exciting announcements during the Fall Stukent Digital Summit!

Join Wayne State University professor Nick Mattar as he shares how to increase engagement and provide hands-on learning in digital marketing analytics courses.


SOCIAL MEDIA


BLOG UPDATES

Take a look at how you can incorporate the social media app TikTok into your class with these three assignments.

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Are you looking to freshen up your classroom? See how these five professors are switching things up this fall.

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Change after change occurs in the digital marketing world. Catch up on industry updates in September’s News You Can Use!

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PROFESSOR OF THE MONTH

Dr. Kai-Yu Wang is chair of the Marketing, International Business, and Strategy Department at Goodman School of Business, Brock University. His research interests include internet and social media marketing, consumer psychology, marketing communication, and service marketing. Read about the tips he shares for other marketing professors.


EXPERT SESSION LIBRARY

In part two of this Instagram master class, Anna Semyanova shares how and why you should optimize your Instagram profile.

In part three of this Instagram master class, Anna Semyanova explains how to establish your target audience and techniques for creating content strategy.

Expert Sessions are a great way to keep up with the industry and are perfect to use in class or as assignments. These video lectures encompass a variety of topics, with more added every month. Check out our Expert Session library to access these videos for free.


WEBINAR LIBRARY

“Modern Marketing Principles author Kinda Wilson introduces Mimic Marketing Principles. Learn how this simulation brings the 4 Ps of marketing to life!

Nathan David shares an inside look at the newest textbook, Digital Marketing Analytics”. Watch now to learn about his methodology in writing this text.

Access all digital conferences that have been hosted by Stukent and broadcast to educators around the world. This includes all Stukent Digital Summits and courseware webinars with our authors!


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