Power Up Your Teaching Skills

with Cutting-edge Training with Experts from Industry and Academia

Friday, March 25th, 2022 at 12 PM EDT

Why Register?

The Spring 2022 Stukent Digital Summit will give you instruction and training on how to level up your classroom.

Come learn from industry and academia experts. Speakers will share tips and tricks on teaching social media and digital marketing!

Speakers Coming Soon!

ABOUT THE SPEAKER

Deepak Aujla

Deepak Aujla

Deepak is a leader within the analytics education field, owning global education programs at Google that can empower all those interested in digital analytics to get the most out of it. He has 13 years of experience in the analytics industry from selling, implementing, and teaching analytics products to speaking at industry events and guest lecturing at universities around the globe.

SESSION DETAILS

How Google is Empowering Educators and Students to Learn and Teach Analytics

Deepak will share available resources from Google that support different types of users to help educators and students to get the most out of Google Analytics, including resources for Google BigQuery. He’ll give insights into when and how to use these resources, including how they can be integrated into your own education material.

ABOUT THE SPEAKER

Sajna Razi

Sajna Razi

Sajna Razi, PhD, is currently Clinical Assistant Professor in the Department of Marketing, College of Business Administration, University of Illinois at Chicago. She completed her master's in international marketing and then went on to complete her PhD from Binghamton University, State University of New York. She has 10+ years of professional global work experience in digital business and marketing consulting, program management, and customer relations. Her research and teaching interests include digital and social media marketing, marketing technologies, digital healthcare, and online innovations in marketing education. Her work has been showcased in peer reviewed journals and conferences.

SESSION DETAILS

10 Skills Every Marketing Analytics Professional Needs

This session will bring together 10 major skills required in the current marketing industry for the role of a marketing analyst. Based on job postings in current recruitment channels, the skills required will be identified and mapped, and approaches to develop these skills in students will be discussed.

ABOUT THE SPEAKER

Jeff Larson

Jeff Larson

Jeff Larson is coauthor of "Digital Marketing Essentials." He is an associate professor of marketing in the Marriott School of Business at Brigham Young University. His research has been published in the Journal of Marketing Research, Journal of Consumer Psychology, and other top research outlets and has been featured in the New York Times, the Wall Street Journal, NPR, Good Morning America, and CBS This Morning, among other national press outlets. He has five (!) children and no hobbies (did you see the five children part?).

SESSION DETAILS

From Data to Action: Using Web Analytics to Drive Results

Digital analytics is constantly changing, and Google’s recent introduction of Analytics 4 is one example of this change. Analytics 4, however, is not a straightforward upgrade of Universal Analytics — it represents a paradigm shift in website tracking and analysis. Jeff will provide an overview of both Analytics 4 and Universal Analytics, highlighting the strengths and capabilities of both platforms, while giving some suggestions for effective teaching on both platforms.