Power up your Teaching Skills

with Cutting-edge Digital Marketing Presentations

August 16, 2019 (Friday)

SPEAKERS

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University of Louisville

Title: Embracing Our Inner Influencer: How Can Educators Use Social Media for Personal Branding?

Description: The bridge between industry and academia continues to grow stronger, but one of the areas that need further discussion is the role influencers have in the world of education. Influencers are not new to social media practices, but the concept of how a professor could become an edu-influencer is new. Many professors do not realize the opportunity they have to brand their classes, utilize social media to make connections in the industry, and formulate new relationships and partnerships with other brands outside of their original viewpoint. This presentation will showcase best practices, applications, and case studies of how educators can become influencers in their own space as well as in the industry.

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Wharton School at the University of Pennsylvania

Title: Contagious: Why Things Catch On

Description: Ever wondered why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you’re working on? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.

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Shepherd University

Title: How to Teach Students to Use Facebook Audience Insights to Build an Audience Persona

Description: Audience personas are used by marketing and public relations professionals to get to know a target audience. This presentation will show professors how their students can use the free Facebook Audience Insights tool as a launching point for developing data-driven audience personas. Step-by-step instructions and an activity sheet are provided.

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Canisius College

Title: A Practitioner’s Perspective: Top 10 Digital Skills Your Grads Must Have

Description: It’s no secret: In today’s ever-changing digital world, marketing agencies—and marketers in general—must constantly adapt in order to continually deliver cutting-edge, successful campaigns their clients. So when it comes to hiring, it’s no surprise that marketers are quick to weed out college grads who don’t have the right digital skills. But what exactly are the “right digital skills” and how can marketing professors prepare their students for the digital workplace?

In this session, Mary Owusu will answer just that. Mary is Senior Vice President of Digital Strategy & Analytics at Mower, a full-service marketing, advertising and public relations firm. She’s also an adjunct professor, having taught digital marketing courses to undergraduate students and MBA-level students since 2012 at Canisius College, a private college in Buffalo, NY. Mary’s experience as both a practitioner and an adjunct professor have molded her unique perspective on this topic—and many of her students are now working in digital marketing positions around the globe. Get ready to learn how a mixture of both soft and hard skills will be essential to your students thriving in today’s digital workplace.

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West Virginia University

Title: Are Students Hearing What You’re Saying?

Description: Join award-winning marketer and educator, Leo Morejon, as he talks about using audio in the classroom. We’re in the golden age of audio because it’s natural, efficient, and it provides meaningful connections between speakers and their audiences. Leo will cover how to use audio in your classroom to build deeper, more meaningful connections with your students and make an impact on their progress.

Agenda

Speaker Time (MDT) Session Title
Stu Draper (Founder & CEO) & Trevor Erikson (CMO) 8:00 – 8:20 Opening Remarks
Jonah Berger 8:20 – 8:50 Contagious: Why Things Catch On
Leo Morejon 9:00 – 9:30 Are Students Hearing What You’re Saying?
Mary Owusu 9:45 – 10:15 A Practitioner’s Perspective: Top 10 Digital Skills Your Grads Must Have
Matt Kushin 10:30 – 11:00 How to Teach Students to Use Facebook Audience Insights to Build an Audience Persona
Karen Freberg 11:15 – 11:45 Embracing Our Inner Influencer: How Can Educators Use Social Media for Personal Branding?

*Each speaker will be given an additional 15 minutes for Q&A after their presentation.

PURPOSE

Power up your teaching skills during this one-day virtual conference event! There will be presentations given on everything from digital and social media marketing topics to course structure and optimization tips. You’ll join the rest of the Stukent education community online at this exciting event!

THEME

To provide you with the resources, tools, content, and connections to successfully teach a digital/social media marketing course – all in one day!

Meet the Speakers


Karen Freberg

University of Louisville

Bio - Karen Freberg, Ph.D. is an associate professor in strategic communications at the University of Louisville and an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. She is actively involved in researching in public relations, reputation management, social media, and crisis communications. Her research has been published in several book chapters and in academic journals such as Public Relations Review, Media Psychology Review, and many more. Dr. Freberg has coordinated and advised various companies on the areas of social media pedagogy and certification programs, such as Hootsuite (Advanced Social Media Certification and #HootAmb), Meltwater (certification program), Adobe (EDUMax Thought Leader), and Hubspot(Education program and podcast).


Jonah Berger

Wharton School at the University of Pennsylvania

Bio - Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, and he is a world-renowned expert on word of mouth, social influence, and consumer behavior. He has published dozens of articles in top‐tier academic journals, and he teaches Wharton’s highest rated online course. Accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Dr. Berger is the author of multiple bestsellers including “Contagious: Why Things Catch On” and “Invisible Influence: The Hidden Forces that Shape Behavior.” Berger often keynotes major events like SXSW and Cannes Lions. He also consults for companies like Apple, Google, GE, Coca-Cola, Vanguard, 3M, Kaiser Permanente, and The Gates Foundation.

Contagious by Jonah BergerSee Jonah Berger's book on Amazon

Matthew Kushin

Shepherd University

Bio - Matthew J. Kushin, Ph.D. is an associate professor in the Department of Communication at Shepherd University. As a professor, scholar, and consultant, he has spent the last 12+ years exploring the role of social media in civic society and has dedicated his career to helping others harness social media to build relationships. He is the author of Social Media Syllabus (at MattKushin.com), a popular blog and resource tool for social media educators. Dr. Kushin was previously the Director of ICBO One Global Digital Strategy for the partner organizations of the International Congress of Behavioral Optometry where he helped plan, secure sponsorship for, and launch the ICBO One social mobile app for the global behavioral optometry community.


Mary Owusu

Canisius College

Bio - Mary Owusu is vice president of digital strategy & analytics at Mower, a full-service marketing, PR, and advertising agency. There, her team is responsible for all things digital marketing and performance measurement. Her career began in search marketing (SEO and PPC) when Google was only about 4 years old. Her client list includes Ford, Mattel, Radisson Hotel, and Siemens. She is also a professor at the Canisius College Wehle School of Business where she teaches digital marketing to undergraduate and MBA students. Mary is a recipient of the 4 under 40 Emerging Leaders award from the AMA, a top-3 finalist for the Top Analytics Practitioner award from the DAA, and was named the ATHENA Young Professional award recipient for her commitment to advancing women and her community.


Leo Morejon

West Virginia University

Bio - Leo Morejon is best known for his famous Oreo Super Bowl Blackout tweet, which earned a Guinness World Record for Facebook likes. He is an educator at Iowa State University and West Virginia University, and he is a successful marketing leader known for pioneering in real-time marketing, hosting the popular business podcast Build & Inspire, and leading large teams. Leo attributes his success to being a trusted adviser before anything else, and his client portfolio includes brands such as Travelers Insurance,Trident, Cadbury, MAC, Clinique, Sysomos, and many more. Leo combines his marketing and sales knowledge to help people in both fields reach their full potential by speaking around the world, mentoring, consulting, blogging, and podcasting.

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