Stukent Digital Summit

Power Up
Your Teaching Skills

with Cutting-edge Marketing Training with Experts from Industry and Academia 

Friday, Aug. 7, 2020 at 8AM MDT

Purpose

Power up your teaching skills during this half-day, virtual conference!

Gain insights on digital and social media marketing instruction as you and other members of the Stukent community join for this online event.

Speakers

ABOUT THE SPEAKER

Debika Sihi

Debika Sihi

Debika Sihi is an associate professor of business at Southwestern University. Her research explores the impact of technological innovations on marketing strategy. She has published works in peer-reviewed marketing and business journals and serves on the editorial board of Marketing Education Review. Debika teaches a variety of business courses, including digital and strategic marketing. Debika also actively participates with initiatives in the vibrant entrepreneurship community in Austin, Texas.

SESSION DETAILS

Cookies, Clicks, and Credit Cards: Teaching Students How Their Data Is Used and Protected

This session will cover how to structure a lesson or multiple class sessions on data use and privacy. Debika will cover the current regulatory environment (e.g., GDPR, California Consumer Privacy Act) and consumer sentiment around this topic. The session will also highlight different case studies and class activities that can be used to help students consider how their own data is used from organizational and individual consumer perspectives.

ABOUT THE SPEAKER

Nick Schreck

Nick Schreck

Nick Schreck is an assistant professor of digital marketing at Midland University in Fremont, Neb. As an undergraduate student, Nick attended Midland and also met his wife there, so needless to say, he’s thrilled to be part of the campus community again and to be teaching a more modern approach to marketing. He’s also a “sometimes funny.”

SESSION DETAILS

Incorporating TikTok into Your Class: 3 Tools to Know and 3 Assignments to Consider

TikTok doesn’t show signs of slowing down and it’s probably time to seriously consider adding it to the curriculum — but how does one TikTok? This session goes through TikTok basics, three tools you’ll want to know about, and three assignments to put your own twist on it for your students. No dance skills required. 

 

ABOUT THE SPEAKER

Kristen Schiele

Kristen Schiele

Kristen Schiele is a marketing professor at Cal Poly Pomona who teaches digital and mobile marketing courses. She received her Ph.D. in marketing from the University of California, Irvine, and her research focuses on design thinking, digital marketing, and innovations in marketing education. Kristen is an advisor for NASA-CPP Business Start-Up program and is on the board of directors for Marketing Educators’ Association.

SESSION DETAILS

Design Thinking and Mobile Marketing: Creating a High-impact Learning Experience

In this session, Kristen will discuss how to utilize the design-thinking process to create an engaged, high-impact learning experience for your mobile marketing class. She will present guidelines for a mobile application assignment to show how marketing students can utilize the design-thinking process in order to create a mobile app that meets the needs of a client and their target consumers.

ABOUT THE SPEAKER

Kathy Fredrickson

Kathy Fredrickson

Kathy Fredrickson is an educator and consultant who led teams to nationals twice for the National Student Advertising Competition sponsored by AAF. Now in her eighteenth year at the University of Wisconsin-Oshkosh, she teaches multiple courses in their digital marketing emphasis. Kathy cofounded Women in Technology of Wisconsin and delivers workshops for the Green Bay Packers Mentor-Protégé program. She earned a BBA from UW-Whitewater and an MBA from UW-Oshkosh with honors.

SESSION DETAILS

Sending Out an SOS: Teaching Students to Be Consultants for Small Businesses in Times of Crisis

When COVID-19 hit, it took only a matter of days before small businesses across the country were sending signals of extreme distress. Armed with a full class of digital marketing students, Kathy was determined to help. She retooled the culminating assignment and created the Digital Marketing SOS Project. Within 72 hours of posting a call for clients, the roster was filled. In this session, you will learn how she designed an experience that develops digital marketing skills and transforms students into consultants.

ABOUT THE SPEAKER

Brad Staples

Brad Staples

Brad Staples currently serves as the vice-president of marketing for Vooray, a brand specializing in athletic bags and accessories. Prior to working at Vooray, Brad spent time at Overstock.com and Domo. Brad received his undergraduate degree in business from BYU-Idaho and later received an MBA from the University of Utah. He resides in Logan, Utah, with his wife and three sons.

SESSION DETAILS

The Rise of C-Commerce: How to Convert Everyday Customers into Lifelong Influencers

Influencer marketing is here to stay, but probably not in the form you’re envisioning. While brands are willing to spend more money than ever for a single Kardashian post, customers are learning to trust close friends and local experts over these social stars. Real influence lies within a brand’s own customer database. This session will help you discover the trick to figuring out how to quickly, authentically, and cost-effectively unleash real influence.

Are you ready to speak next?

We’d love to include you on our list of potential speakers for future webinars and digital workshops.