Fall 2022 SDS: The Psychology of Buyers and Sellers

How to Better Prefessional Selling and Consumer Behavior

November 4, 2022 | 12 p.m. EDT

Why Register?

The Fall 2022 Stukent Digital Summit provides instruction and training to help educators level up their Professional Selling and Consumer Behavior classrooms.

During this half-day event, you’ll learn best practices, techniques, tips, and tricks from industry and academic experts. Packed with actionable ideas for marketing educators, you can’t afford to miss this summit!

Check out the previous Stukent Digital Summit sessions here!

Speaker Lineup

Mae Basiratmand

Mae Basiratmand

Mae stems from a dynamic background and has a passion for good storytelling. Recently, she was a marketing manager at Florida Atlantic University, and prior, she worked in New York City in various high-profile advertising agencies and media companies. She also teaches digital marketing, social media, communications, and PowerPoint design to undergraduate and graduate students. She received her bachelor's from the University of Florida and her master's in strategic communication from Columbia University.

SESSION DETAILS

Pop Culture Advertising: How to Leverage Real-world Examples to Improve Campaigns and Learning

Have you ever seen a great commercial and wondered how they came up with it? Effective advertising and marketing starts with great ideas, insights, research, and creativity. These advertisements are not merely for entertainment value, but are great resources to use in the classroom and to inform campaigns in the work environment. Join this session to explore some great examples and understand how live advertisements are the best learning tool.

Joe Clarkson

Joe Clarkson

Joe is currently a senior brand manager at DIAGEO, overseeing the 360 marketing efforts for George Dickel. Before joining DIAGEO, Joe worked at PR agency Taylor Strategy for nine years. Joe contributed to Taylor’s earned media, influencer marketing, corporate communications, event planning, and digital strategy efforts.

SESSION DETAILS

The Importance of Networking: Reinforcing the Art with Your Students

Kate Stewart

Kate Stewart

Kate Stewart (@thekatestewart) is currently the program and communication director at USC Columbia Technology and a Ph.D. candidate in the School of Journalism at the University of South Carolina. She has taught social media, writing, and public relations courses. Her research interests revolve around influencer marketing, social media use by companies for external and internal publics, and media consumption habits and behaviors.

SESSION DETAILS

Engaging Your Students with the Power of Brand Collaboration

Kate Stewart shares recent brand collaboration case studies, why they are a successful marketing technique, and how to approach teaching the topic in the classroom.

We're giving away over $400 in prizes during the Fall 2022 Stukent Digital Summit. Invite a colleague (or five!) to the event — the marketing department with the highest number of faculty attendees will win a free pizza lunch, courtesy of Stukent!

It's easy to enter! Just answer a trivia question, engage in chat, or attend one of three insightful sessions. You could win an Amazon or Starbucks gift card and much, much more!

Register Here!