THE WORLD’S FIRST SOCIAL MEDIA MARKETING SIMULATION

WHY USE A SIMULATION TO TEACH A SOCIAL MEDIA MARKETING COURSE?

When it comes to social media marketing, it’s all about creating amazing content, testing, analyzing the results, implementing changes, and more testing. Your students benefit greatly from performing these tests in a simulated (controlled) environment within the Mimic Social platform.

mimic-social-white3

9 REASONS TO LOVE MIMIC SOCIAL

1. Realize the true costs of Social Media Marketing
2. Understand the business applications of the platforms
3. Manage a budget for content creation and content promotion
4. Plan social media campaigns
5. Identify the appropriate platforms for a specific audience
6. Distinguish paid, owned and earned social media marketing efforts
7. Select the right content for the right audience and the right mediums
8. Find the right mix of types of promotional and non-promotional content
9. Make data-driven decisions based on results from dozens of posts over an extended period of time

THE MIMIC SOCIAL DASHBOARD

The Mimic Social Simulation features a user-friendly interface where students can easily learn the dynamics of paid, earned, and owned advertising on all of the main social media platforms.

mimic social screen

WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?

ad copy

WRITE TARGETED SOCIAL MEDIA ADS

Students learn and test different promotional strategies to create compelling social media ads across various social media network platforms. Students will gain experience in writing ad copy that increases engagement and conversions.

PERFORM DEMOGRAPHIC TARGETING

Students get to analyze which types of content on which platforms resonate better amongst different demographics.

target-ads-icon320

LEARN SOCIAL MEDIA CONTENT PROMOTION STRATEGIES

Students learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach.

kpi-icon320

HOW TO MEASURE KEY PERFORMANCE INDICATORS

Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators.

AD BUDGETING

Students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc. 

pie-icon2

calendar-icon2

PROPER CONTENT SCHEDULING

Students learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.

ISBN: 978-0-9967900-7-9


LET US MAKE IT EASY FOR YOU TO PROVIDE A REAL-WORLD LEARNING EXPERIENCE IN YOUR SOCIAL MEDIA MARKETING COURSE!

REQUEST ACCESS