Mimic Social

The World’s First Social Media Marketing Simulation

KEY LEARNING OBJECTIVES

Write Targeted Social Media Ads
Students gain experience writing ad copy to increase engagement and drive conversions. They test different promotional strategies to create compelling ads for various social media platforms.

Perform Demographic Targeting
Students practice targeting various demographics through social media content creation and promotion.

Utilize Promotional Strategies
Students learn and use different strategies for earned, owned, and paid social media marketing. They analyze various forms of media and direct promotional strategies to maximize reach.

Measure Key Performance Indicators
Students learn how to measure KPIs and track social media marketing success. They make data-driven decisions to continually improve efforts.

Manage Budgets
Students learn how to manage a $100,000 advertising budget and adjust spending to drive engagement and conversions on multiple social media platforms.

Schedule Content
Students practice scheduling social media content. They determine the most effective times to share content in order to maximize engagement and performance.

Reviews

Shelly
Marketing Professor, Western Technical College
Love the Mimic Social Simulation
We use the Mimic Social Simulation in our Social media Strategies class with great success. The students get so much out of it and have claimed it is the most u Read More...We use the Mimic Social Simulation in our Social media Strategies class with great success. The students get so much out of it and have claimed it is the most useful simulation they have used (we use 4 simulations throughout our Program). I highly recommend it.
Cassandra D.
Coastal Carolina University
Praised by Students
This was my very first time implementing Stukent materials... I incorporated the Mimic Social simulation as one of two options for a Choice Assignment in my Soc Read More...This was my very first time implementing Stukent materials... I incorporated the Mimic Social simulation as one of two options for a Choice Assignment in my Social Media Marketing class. The alternative choice was free of charge; therefore, only 14 of 65 students opted to pay to complete the simulation for this assignment. ALL of those 14 students provided especially positive feedback that has resulted in permanent/required implementation in my future course offerings. Thank you Stukent!!!
Robert D.
Marketing Professor, San Jose State University
Amazing Class Experience
I used the Stukent Social Media Simulation for my undergraduate, senior Social Media Marketing class as part of their senior marketing concentration. I teach it Read More...I used the Stukent Social Media Simulation for my undergraduate, senior Social Media Marketing class as part of their senior marketing concentration. I teach it as a project based course. The simulation was one of the projects. We did 12 rounds. The students found themselves facing the same decisions that they would face in the real world in terms of channel selection, persona targeting, budget constraints, timing and product targeting. Student comments were all positive. I also required that the students obtain the HootSuite.com certificate and the simulation gave them confidence in approaching this commercial tool.
Moorthi
Digital Strategist & Digital Marketing Educator, RVS Edcuational Trust
Digital Marketing learning doesn't finish without STUKENT Simulation
We at RVS IMSR, offer Digital Marketing as an MBA Specialization in our 2 year program. As part of Search Engine Marketing, we offer Mimic Pro Simulation and So Read More...We at RVS IMSR, offer Digital Marketing as an MBA Specialization in our 2 year program. As part of Search Engine Marketing, we offer Mimic Pro Simulation and Social Media Marketing, we offer Mimic Social Simulation. Our students just love it, for they are able to practically apply whatever they learn through lecture and by creating websites, ads and social profiles. This simulated environment gives them an awesome platform to practice what they learn. This also helps in quick learning, sharp understanding and enables them to become a competent digital marketer, Thank you Stukent, we will use the simulation in our future batches for sure.
Elena P.
Mimic Social Simulation makes you a better social media marketer! A hugely insightful tool!!!
Mimic Social Simulation gives those just entering the digital marketing field real-world experience and enhances the skills of persons already working in the fi Read More...Mimic Social Simulation gives those just entering the digital marketing field real-world experience and enhances the skills of persons already working in the field. The simulation comes to you with a ‚ a boss who is eager to see results from YOUR marketing campaigns. Yes, yours because you are the company‚Äôs social media marketer! You‚have got your work cut out for you, complete with weekly memos and tight deadlines! Prepare your content and post it on the relevant platforms. All along you are provided with instructions, explanations and a help button (with answers to FAQs and live help during business hours). Amazing! And then with a click of a button your work with be analyzed and you‚ all be able to get feedback on how to improve. Mimic Social shows you how you did on revenue, brand awareness and customer engagement. There isnt anything closer to an actual work assignment than the Mimic Social simulation. I know because I did it! A hugely insightful tool, helps you apply your learnings, helps build confidence, makes you a better social media marketer and prepares students for real-world marketing challenges and sets them apart. It is a one-of-a kind educational tool created by a stellar team at STUKENT!
Emily G.
Teaches Marketing, De Anza College
Excellent simulation
I have been using Stukent products for several years. Students love the Mimic Social simulation. Even students who are currently social media marketing managers Read More...I have been using Stukent products for several years. Students love the Mimic Social simulation. Even students who are currently social media marketing managers thought the simulation provided opportunities to try out different strategies and platforms. I cannot say enough about the customer service staff who had bailed me out of several rough situations and the turnaround is amazing. I had one situation where the bookstore had given out wrong code and students were registered to an old course code. The customer service staff moved every single student over to the new course.
Sylvester C.
This is a great and fun experience
The simulation taught me so much about social media marketing. This is a great and fun experience for me to experience what it is like in the digital marketing. Read More...The simulation taught me so much about social media marketing. This is a great and fun experience for me to experience what it is like in the digital marketing. Also, my experience was really pleasant because of the support that I received from Stukent technical support team to solve a recurring problem.
Dale S.
Such an under-utilized resource for business students!
Very interactive and hands-on when learning the course concepts from my course. It's great that I am able to apply theory to a real-life simulation, as if I am Read More...Very interactive and hands-on when learning the course concepts from my course. It's great that I am able to apply theory to a real-life simulation, as if I am working for a real organization. Thanks for the valuable resource, and I hope this program will be a MUST for all courses at other institutes :)
Nate B.
Outside the Textbook
I loved how it was much closer to real life marketing and not just learning principles out of a textbook. Great job!
Todd P.
Real World Experience
I really enjoyed the real world feel the simulation portraits. Taking the practical knowledge from a text book and giving me a chance to practice what I learned Read More...I really enjoyed the real world feel the simulation portraits. Taking the practical knowledge from a text book and giving me a chance to practice what I learned gives me more confidence walking into any future interview. Not to mention, this will look really good in a portfolio.

KEY LEARNING OBJECTIVES

Reviews

Love the Mimic Social Simulation

Praised by Students

Amazing Class Experience

Digital Marketing learning doesn't finish without STUKENT Simulation

Mimic Social Simulation makes you a better social media marketer! A hugely insightful tool!!!

Excellent simulation

This is a great and fun experience

Such an under-utilized resource for business students!

Outside the Textbook

Real World Experience

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