Mimic Social

The World’s First Social Media Marketing Simulation

The World’s First Social Media Marketing Simulation

KEY LEARNING OBJECTIVES

Write Targeted Social Media Ads
Students gain experience writing ad copy to increase engagement and drive conversions. They test different promotional strategies to create compelling ads for various social media platforms. 

Perform Demographic Targeting
Students practice targeting various demographics through social media content creation and promotion.

Utilize Promotional Strategies
Students learn and use different strategies for earned, owned, and paid social media marketing. They analyze various forms of media and direct promotional strategies to maximize reach. 

Measure Key Performance Indicators
Students learn how to measure KPIs and track social media marketing success. They make data-driven decisions to continually improve efforts. 

Manage Budgets
Students learn how to manage a $100,000 advertising budget and adjust spending to drive engagement and conversions on multiple social media platforms.

Schedule Content
Students practice scheduling social media content. They determine the most effective times to share content in order to maximize engagement and performance. 

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WHAT INSTRUCTORS ARE SAYING

Absolutely!! This program is an amazing opportunity to teach your students social media marketing skills. Furthermore...

Posted by WhitneyandCharlie Miller on Sunday, October 6, 2019

Stukent is easy to use and is a great example of how real social media marketers manage their brands

Posted by Renee Crow on Tuesday, April 16, 2019

Stukent is great! My students are enjoying the service. It is a great way to learn skills in social media and digital marketing.

Posted by Chelle Nicole on Tuesday, January 29, 2019

I rolled out STUKENT this year to all of my marketing students. We utilize the marketing strategy book reading and key...

Posted by Vicki Schomaker on Friday, August 30, 2019

This simulator puts students into the seat of a real social media marketer. They carefully compose their posts,...

Posted by Dana Hodde Jones on Monday, February 18, 2019