Mimic Social

The World's First Social Media Marketing Simulation

Help Your Students Become Social Media Marketing Masters with a $50,000 Simulated Ad Budget

The World's First Social Media Marketing Simulation

Two years of work experience in the course of a semester!

Mimic Social is a social media marketing simulation designed to give students experience with platform-specific strategy.

Students gain hands-on experience with organic social posts, promote paid social posts, and negotiate with influencers in several different capacities. Given the role of a social media manager for the fictitious company, Buhi Supply Co., where they will be managing a simulated budget, responding to customers, and planning and analyzing the success of a social media campaign. This simulation is user-friendly and gives students real-world experience to take with them into the industry.

Platform-specific marketing
Real-world experience for students
Automatic grading
Engaging and relatable content for students
Unique metrics for every campaign
Personalized feedback for students
Opportunities to analyze and optimize

Perfect Complements to Mimic Social

Explore all the ways to utilize this simulation in the classroom:

Integrate the hands-on courseware with the simulation with this syllabus.

Teach the paid social and influencer marketing rounds confidently with this helpful guide.

Stukent integrates with an LTI 1.3 LMS. View all the capabilities and information here.

Mimic Social now has TikTok!

In Mimic Social your students will assign budgets across a variety of social media platforms, including TikTok.

Your students will create and analyze the success of social posts for Buhi Supply Co. throughout the simulation to make the strategic decisions to get the most ROI. 

Mimic Social is the only Social Media simulation that lets students create, optimize, and analyze organic and paid posts on TikTok.

Using reports provided for the students to understand the current standings of Buhi and how your student can act as a social media manager to grow Buhi’s presence and success.



Write Targeted Social Media Ads
Students gain experience writing ad copy to increase engagement and drive conversions. They test different promotional strategies to create compelling ads for various social media platforms. 

Perform Demographic Targeting
Students practice targeting various demographics through social media content creation and promotion.

Utilize Promotional Strategies
Students learn and use different strategies for earned, owned, and paid social media marketing. They analyze various forms of media and direct promotional strategies to maximize reach. 

Measure Key Performance Indicators
Students learn how to measure KPIs and track social media marketing success. They make data-driven decisions to continually improve efforts. 

Manage Budgets
Students learn how to manage thousands of simulated ad dollars and adjust spending to drive engagement and conversions on multiple social media platforms.

Schedule Content
Students practice scheduling social media content. They determine the most effective times to share content in order to maximize engagement and performance. 


“Mimic Social gives my students 2 years of work experience in the course of a semester.”


What is Mimic Social – Beta?

After listening to valuable feedback from social media marketing instructors and experts, Mimic Social is preparing for its biggest update ever! 

What is New in Mimic Social – Beta?

  • Post optimization using ad objectives for paid social posts 
  • Students practice social listening and interact with customers 
  • Advanced social analytics and metrics reporting 
  • Fresh interface and interactions 

How Do I Access Mimic Social – Beta?

The current Mimic Social Simulation will still be available. Instructors will have the choice to use both or either simulation in class until June 25, 2022. If you currently use Mimic Social, talk to your Customer Success Manager about using the beta version for FREE in class!

Simplify Education

with LMS Integration

Single Sign-on   |   Rostering   |   Grade Book Syncing​  |  Deep Linking

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Available Fall 2023