The World's First Social Media Marketing Simternship™
Two years of work experience in the course of a semester!
The Social Media Simternship is a social media marketing simulation designed to give students real-world experience with platform-specific strategy.
Students gain hands-on experience with organic social posts, promote paid social posts, and negotiate with influencers in several different capacities. Given the role of a social media manager for the company, Buhi Supply Co., where they will be managing a simulated budget, responding to customers, and planning and analyzing the success of a social media campaign. This Simternship is user-friendly and gives students real-world experience to take with them into the industry.
The World's First Social Media Marketing Simternship™
Two years of work experience in the course of a semester!
The Social Media Simternship is a social media marketing simulation designed to give students real-world experience with platform-specific strategy.
Students gain hands-on experience with organic social posts, promote paid social posts, and negotiate with influencers in several different capacities. Given the role of a social media manager for the fictitious company, Buhi Supply Co., where they will be managing a simulated budget, responding to customers, and planning and analyzing the success of a social media campaign. This Simternship is user-friendly and gives students real-world experience to take with them into the industry.
Stukent Social Simternship is a good fit for your class, if you're looking for
Platform-specific marketing
Real-world experience for students
Automatic grading
Engaging and relatable content for students
Unique metrics for every campaign
Personalized feedback for students
Personalized feedback for students
Perfect Complements to the Social Media Simternship
Explore all the ways to utilize this social media marketing simulation in the classroom:
Bundle even more hands-on activities with the “Essentials of Social Media Marketing” courseware.
Integrate the hands-on courseware with the simulation with this syllabus.
Teach the paid social and influencer marketing rounds confidently with this helpful guide.
Stukent integrates with an LTI 1.3 LMS. View all the capabilities and information here.
Coordinating Courseware
Bundle even more hands-on activities with the “Essentials of Social Media Marketing” courseware.
Influencer Marketing Guide
Teach the paid social and influencer marketing rounds confidently with this helpful guide.
LMS Integration
Stukent integrates with an LTI 1.3 LMS. View all the capabilities and information here.
Social Media Simternship now has TikTok!
In the Social Media Simternship, your students will assign budgets across a variety of social media platforms, including TikTok.
Your students will create and analyze the success of social posts for Buhi Supply Co. throughout the Simternship to make the strategic decisions to get the most ROI.
Social Media Simternship is the only Social Media simulation that lets students create, optimize, and analyze organic and paid posts on TikTok.
Using reports provided for the students to understand the current standings of Buhi and how your student can act as a social media manager to grow Buhi’s presence and success.
In the Social Media Simternship, your students will assign budgets across a variety of social media platforms, including TikTok.
Your students will create and analyze the success of social posts for Buhi Supply Co. throughout the simulation to make the strategic decisions to get the most ROI.
Social Media Simternship is the only social media marketing simulation that lets students create, optimize, and analyze organic and paid posts on TikTok.
Using reports provided for the students to understand the current standings of Buhi and how your student can act as a social media manager to grow Buhi’s presence and success.
In the Social Media Simternship, your students will assign budgets across a variety of social media platforms, including TikTok.
Your students will create and analyze the success of social posts for Buhi Supply Co. throughout the Simternship to make the strategic decisions to get the most ROI.
Social Media Simternship is the only Social Media simulation that lets students create, optimize, and analyze organic and paid posts on TikTok.
Using reports provided for the students to understand the current standings of Buhi and how your student can act as a social media manager to grow Buhi’s presence and success.
Key Learning Objectives for The Simulation
Write Targeted Social Media Ads
Students gain experience writing ad copy to increase engagement and drive conversions. They test different promotional strategies to create compelling ads for various social media platforms.
Perform Demographic Targeting
Students practice targeting various demographics through social media content creation and promotion.
Utilize Promotional Strategies
Students learn and use different strategies for earned, owned, and paid social media marketing. They analyze various forms of media and direct promotional strategies to maximize reach.
Measure Key Performance Indicators
Students learn how to measure KPIs and track social media marketing success. They make data-driven decisions to continually improve efforts.
Manage Budgets
Students learn how to manage thousands of simulated ad dollars and adjust spending to drive engagement and conversions on multiple social media platforms.
Schedule Content
Students practice scheduling social media content. They determine the most effective times to share content in order to maximize engagement and performance.
“The Social Media Simternship gives my students 2 years of work experience in the course of a semester.”
Stukent Simternships™ — Redefine Business Education
Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.
A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.
With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!
CHECK OUT MIMIC SOCIAL - BETA!
What is Mimic Social – Beta?
After listening to valuable feedback from social media marketing instructors and experts, Mimic Social is preparing for its biggest update ever!
What is New in Mimic Social – Beta?
- Post optimization using ad objectives for paid social posts
- Students practice social listening and interact with customers
- Advanced social analytics and metrics reporting
- Fresh interface and interactions
How Do I Access Mimic Social – Beta?
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering
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