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The Efficacy of Simternships™ Panel
June 26, 2023 9:25 amJoin fellow professors as they discuss the efficacy of Stukent Simtenships™ in higher education. Members of the panel: Lisa Kuhlman... View Article

ProfCon 2023 Welcome and Opening Remarks
June 22, 2023 6:14 pm
ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom
June 22, 2023 6:12 pmAt a recent marketing job fair on campus, our graduating seniors were asked over and over by employers, “Do you... View Article

Growth Marketing: The Course You Didn’t Know You Needed
June 22, 2023 5:54 pm
Let’s Learn Together: Knowledge Cocreation in Higher Education
June 22, 2023 5:41 pm
How and Why Sales Education Is Taking Business Schools by Storm
June 22, 2023 5:40 pm
Arming Students with Presentation Skills so They Can Share with Confidence and Purpose
June 22, 2023 5:39 pmAlong with determining a target audience and identifying their pain points, choosing the right message for a product or service... View Article

Creating a Principles of Marketing Class that Students Want to Attend
June 22, 2023 5:39 pmIn most universities, the entry-level marketing course is a foundation, intro, or principles course with a mixed population of students... View Article

Beyond Packaged Analytics: Conducting Custom Engagement Analyses
June 22, 2023 5:38 pmLearn how to go beyond the basic analytics provided by social media platforms like Facebook and Twitter by doing your... View Article