Kate Eaton, Ph.D., is an award-winning teacher and administrator, serving as the assistant dean for MBA programs and a clinical associate professor of marketing in the W. P. Carey School of Business at Arizona State University. Kate works with faculty, staff, and students to guide innovations in undergraduate and graduate teaching; help navigate the changing landscape of higher education; and consistently drive quality improvements and excellence. Kate has developed several online and immersion classes, implementing flipped classrooms, experiential learning, new assessment techniques, and conceptual framework teaching strategies to maximize student learning. In this session, you'll learn how to apply service marketing principles to pedagogy to improve student outcomes, unite marketing theory with best practices in online and immersion education, and take away actionable ideas for your classroom.