Fostering Brand Love: Driving Customer Affinity in the Age of Noise and Automation

Christina Garnett

Slide Deck


Community builder and advocacy strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in @HubSpot-CRM Academy's Social Media certification course as well as their separate course on social listening. She has been a speaker for national events like INBOUND19, Social Fresh 2021, Adapted Digital Media Summit and local events for the Virginia SBDC. You can also find her featured in ebooks by HubSpot, Social Insider, and Talkwalker, and articles in The Next Web, Adweek, and Meltwater.


In this session, we’ll discuss how to use the fan flywheel to build a customer experience that drives trust, connection, and affinity throughout the buyer’s journey. We’ll also cover how to collaborate cross-departmentally for an aligned execution of customer experience and explore how to measure the impact and prove the ROI of brand love.