Strategy, Execution, and Managing Today’s Marketing Students
June 22, 2023 5:37 pmThis session will focus on what students want and need to know in an ever-changing work environment. There is often... View Article
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Hatch Your Potential: The Next Wave of Student Agencies for Marketing and Communication Professionals
June 22, 2023 5:36 pmStudent agencies are nothing new for marketing and communication programs — they provide students with exceptional experiential learning opportunities and... View Article
Business Insights Through Data
June 22, 2023 5:35 pmIn this session, we’ll discuss how to build an agile approach to turning data into actionable insights, including how to... View Article
Educating Future Social Media Managers: Placing Emphasis on Conflict Management, Audience Interpretation, and Personal Boundaries
June 22, 2023 5:35 pmEducating the next generation of social media managers requires a special emphasis on several important concepts. First, students must learn... View Article
What’s Next? Preparing Your Students for the Future
June 22, 2023 5:30 pmFew businesses change as fast as the advertising business. In 2021, the agency Mischief @ NoFixedAddress didn’t exist; by 2022,... View Article
Converting Simulations from Low Impact to High Impact Practices
June 22, 2023 5:28 pmIn this session, Joie Hain will discuss how to convert a simulation into a High Impact Practice. High Impact Practices... View Article
Designing Industry-aligned, Skills-based Marketing Curricula
June 22, 2023 5:28 pmWestern Governors University (WGU) pioneered career-relevant, competency-based education. This session will discuss marketable skills research and how that can be... View Article
Humanistic Connection in Modern E-commerce Marketing
June 22, 2023 5:27 pmThe pandemic tripled the e-commerce industry’s website traffic and competitiveness. Today’s e-commerce marketer needs to ensure the fundamentals of convenience,... View Article
Integrating Entrepreneurship into Marketing Programs
June 22, 2023 5:26 pmThe marketing field grows more dynamic and innovative by the semester. Integrating entrepreneurship into marketing curricula allows business programs to... View Article
Innovative Approaches to Social Media Marketing: Harnessing the Power of Artificial Intelligence and Augmented Reality
June 22, 2023 5:23 pmJoin us for an exciting session exploring the cutting-edge intersection of social media marketing, artificial intelligence (AI), and augmented reality... View Article