What’s Next? Preparing Your Students for the Future

Edward W. Russell

Slide Deck


Ed Russell spent 25 years in the advertising business working for some of the largest and best-known firms in the world, including Saatchi & Saatchi, Leo Burnett, and J. Walter Thompson. He has worked on most every product category in nearly every market around the globe. After living and working around the world, Ed decided to pursue his true passion and joined the SI Newhouse School of Public Communication at Syracuse University in 2003, where he has been teaching for 19 years. He is the author of three books, two of which are courseware with Stukent.


Few businesses change as fast as the advertising business. In 2021, the agency Mischief @ NoFixedAddress didn’t exist; by 2022, they were the Agency of the Year from Ad Age. None of us want to send our students into the modern world of advertising prepared for the 1990s, rather than 2025. In this session, we’ll discuss how to manage the Metaverse, ChatGPT, and changing agency models.