Dr. Jen Riley is an assistant professor at Purdue University, with a unique background in sales, entrepreneurship, and marketing in both scholarship and practice. Prior to her academic career, Jen was an award-winning entrepreneur and marketing consultant, where she developed a keen understanding of the business world and the importance of skills needed for success. Jen is deeply committed to helping her students connect their career aspirations with their personal passions and goals. Her innovative teaching style and expertise in building interactive business curricula have made her a highly respected and sought-after educator. In addition to her work as a professor, Jen remains actively engaged in the business community, regularly consulting with small businesses and organizations on marketing and strategic planning initiatives. She is a passionate advocate for entrepreneurship and innovation and is dedicated to inspiring the next generation of business leaders.
The marketing field grows more dynamic and innovative by the semester. Integrating entrepreneurship into marketing curricula allows business programs to stay on the cutting edge and equip students with skills to thrive in today’s business environment. This session will explore the options for incorporating entrepreneurship into marketing curricula and practical strategies for creating engaging and impactful student learning experiences. Participants will gain insights into how entrepreneurship can help marketing students develop critical thinking, problem-solving, and decision-making skills, as well as increase students’ ability to identify and pursue opportunities.