Humanistic Connection in Modern E-commerce Marketing

Dr. Kyle Allison

Slide Deck


Dr. Kyle Allison is a senior executive in the e-commerce and digital marketing industry. With close to two decades of experience, he has worked for major retail corporations such as Best Buy, Dick’s Sporting Goods. & AAFES. He leads digital marketing teams over e-commerce, analytics, digital marketing, and more. His passion is focusing on data-driven and consumer-centric digital strategies. In addition, Kyle has taught digital marketing & ecommerce at schools such as the University of Florida, the University of Wyoming, Wake Forest University, and others. Lastly, he has authored several publications and books in the field, and is currently authoring the upcoming e-commerce book and courseware for Stukent!


The pandemic tripled the e-commerce industry’s website traffic and competitiveness. Today’s e-commerce marketer needs to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what sets some e-commerce businesses over others. This presentation will provide industry best practices and show how they can be used in the classroom.