Innovative Approaches to Social Media Marketing: Harnessing the Power of Artificial Intelligence and Augmented Reality

Michelle Charello

Slide Deck


Michelle Charello, author of the "Essentials of Social Media Marketing" courseware, currently serves as vice president of marketing at an innovative Energy-as-a-Service organization. In this capacity, Michelle is responsible for leading the marketing strategies to help energy-intensive private- and public-sector organizations unlock ambitious energy transformations. Prior to this role, Michelle spent over a decade in various global and North American marketing and communication roles for a Fortune 500 company, where she was known as a marketing expert, strategic thinker, and self-starter. Her professional highlights include holding a leadership role in an integrated marketing transformation, growing the social media followers of a CEO in the global top 60 by more than 260,000 followers, and managing an international online education program with 800,000 users. Michelle taught digital marketing at Bryant University as an adjunct faculty member and holds an MBA from Texas A&M University and a B.S. from Bryant University.


Join us for an exciting session exploring the cutting-edge intersection of social media marketing, artificial intelligence (AI), and augmented reality (AR). In this session, Michelle Charello, author of “Essentials of Social Media Marketing,” will dive into how leading social media platforms and brands are leveraging AI and AR to create immersive and personalized marketing experiences. Discover how students can harness the power of AI as social media marketers to drive engagement and deliver exceptional results for brands. Furthermore, this session will explore how professors in the marketing field can integrate these revolutionary technologies into their classrooms to equip students with the skills necessary to thrive in the digital landscape. This session will empower you with actionable insights to stay ahead in the dynamic world of social media marketing.