Stukent Digital Summit: Social & PR

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Looking to Implement Upcoming Trends in Your Class Curriculum? Stukent Has You Covered

Free Resources & Course Materials

In these assignments, students will:

  • Interact with artificial intelligence tools

  • Build out content and strategies utilizing AI and AR

Public Relations

This assignment helps students recognize how to turn around reputation crisis into a success.

by Kelly Crane

This is a collection of AI assignments ideas for integrated marketing communications courses.

Public Relations

In this assignment, students will analyze the public relations strategies used by Taylor Swift* in her product launches and identify the key lessons that can be applied in the field of PR. The final assignment will be submitted as an essay or slide show presentation (student preference) and will show a thorough analysis of the “Midnights” launch, clearly show strategic relevance and key lessons learned, and research to support a strategic communication plan for a product of their choosing based on the lessons learned from Taylor Swift.

*Taylor Swift does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.

Social Media Marketing

In this assignment, students will:

  • Analyze a brand that went viral for creating creative job postings and why they worked

  • Create their own creative job postings to try and attract the right audience for the job

Supply Chain

Pink is taking over the world. In a creative tale of brand revitalization and repositioning efforts, Mattel® and the iconic Barbie®* brand are preparing themselves for a return to the main stage. The Barbie movie debuts in July 2023 and is expected to be one of the biggest hits of the summer. With so much attention surrounding the iconic brand, Mattel anticipates a boost in sales.

*Stukent is not at all affiliated with Barbie® or Mattel®

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Schedule a call by July 20th to review any Marketing or Communication Curriculum.

Office Closure | Winter Break

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.