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About This Assignment

In this assignment, students will analyze the public relations strategies used by Taylor Swift* in her product launches and identify the key lessons that can be applied in the field of PR. The final assignment will be submitted as an essay or slide show presentation (student preference) and will show a thorough analysis of the “Midnights” launch, clearly show strategic relevance and key lessons learned, and research to support a strategic communication plan for a product of their choosing based on the lessons learned from Taylor Swift.


*Taylor Swift does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.

this Assignment Will Give You ...

More engagement from your students. Making them think outside of the box and get creative based on successful product launch strategies.

More time to teach. We've done a lot of the heavy lifting for you, so now you can teach class the way you've always wanted.

Supplemental material to fill the gaps in your course. This assignment is free for you to use in conjunction with the courseware.