Pink is taking over the world. In a creative tale of brand revitalization and repositioning efforts, Mattel® and the iconic Barbie®* brand are preparing themselves for a return to the main stage. The Barbie movie debuts in July 2023 and is expected to be one of the biggest hits of the summer. With so much attention surrounding the iconic brand, Mattel anticipates a boost in sales.
*Stukent is not at all affiliated with Barbie® or Mattel®