Visual Media Marketing

A COMPLETE VISUAL MEDIA MARKETING COURSE FOR THE NON-DESIGNER


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THE VISUAL FOCUS & VISUAL MEDIA MARKETING BUNDLE

visual media - focus bundle

The Visual FOCUS textbook provides the principles, tools and background necessary to be successful in the Visual Media Marketing course. Visual Media Marketing is the hands-on, learning companion to the text. It is project-based and provides step-by-step, video tutorials for project completion.

We even created good examples of completed projects you can use as a guide. Using this integrated pair will prepare you to communicate effective visual messages to your audience.

ProfCon 2019

TABLE OF CONTENTS


Chapter 1 – The Need For Visual Focus
Chapter 2 – The Five-Course Meal 
Chapter 3 – Formulate A Plan
Chapter 4 – Organize The Layout
Chapter 5 – Contrast The Elements
Chapter 6 – Unify The Parts 
Chapter 7 – Simplify The Message 
Chapter 8 – Tasteful Typography

WHY YOU WILL LOVE VISUAL FOCUS & VISUAL MEDIA MARKETING



Real World Application

Most companies have discovered the power of visual content to capture, engage and persuade an audience. This rapid shift translates into more careers for visual practitioners. Students in the Visual Media Marketing course will master the FOCUS design process and implement these principles in graphic design, web design, digital imaging, and business marketing strategies.

Hands-on Learning 

 Students will use a variety of industry-standard design software tools to create a web portfolio of design projects and establish a media presence. It is a project-based course that has step-by-step, video tutorials for project completion.

Complete Course Provided  

With this courseware, professors are given a full course complete with projects, instructions, imagery, student examples, blog posts, video tutorials, rubrics and lesson plans.

ABOUT THE AUTHOR

Text


Caryn Esplin is an experienced course designer, author, faculty lead and trainer for the Communication Department at BYU-Idaho in Rexburg, Idaho. Esplin created the rapidly growing Visual Communication emphasis used by 24 different departments, degrees, and certificates. Esplin’s experience as a curriculum designer, graphic designer, and photographer make her a uniquely qualified author. She has authored three textbooks and personally designed nine courses.


Esplin earned a “Faculty of the Year” award for her excellent teaching ratings, innovative approaches, and curriculum design skills. Her students have earned numerous national awards.

Caryn Esplin’s academic experience includes a masters degree from Boise State University in Education, with an emphasis in Educational Technology, and a certificate in online teaching. She earned a bachelor’s degree from BYU-Idaho in communication and an associates degree in interpersonal communication from Ricks College.

Esplin’s business experience includes owning and managing a publishing company and a cooperative consulting business with a tri-state distributorship. She has operated a graphic design / photography business for over 20 years and enjoys being a current practitioner who keeps her professional skills sharp. Esplin worked as an education reporter for KIFI Local News 8.

Esplin served on a school board for three years and worked as the legislative chair for the Idaho PTA where she authored a bill in the Idaho legislature that reduced minors access to tobacco by 50% in the state of Idaho. Caryn Esplin is happily married with four children and eight grandchildren. She enjoys gourmet cooking and traveling throughout the world with family, friends and her camera.

See Caryn’s photography work at: http://www.carynesplin.com/

Facebook: Caryn Esplin Photodesign: http://www.facebook.com/carynesplin

Instagram @carynesplinphoto https://www.instagram.com/carynesplinphoto/

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