Visual Media Marketing
A COMPLETE VISUAL MEDIA MARKETING COURSE FOR THE NON-DESIGNER
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THE VISUAL FOCUS & VISUAL MEDIA MARKETING BUNDLE
The Visual FOCUS textbook provides the principles, tools and background necessary to be successful in the Visual Media Marketing course. Visual Media Marketing is the hands-on, learning companion to the text. It is project-based and provides step-by-step, video tutorials for project completion.
We even created good examples of completed projects you can use as a guide. Using this integrated pair will prepare you to communicate effective visual messages to your audience.
TABLE OF CONTENTS
WHY YOU WILL LOVE VISUAL FOCUS & VISUAL MEDIA MARKETING
Real World Application
Most companies have discovered the power of visual content to capture, engage and persuade an audience. This rapid shift translates into more careers for visual practitioners. Students in the Visual Media Marketing course will master the FOCUS design process and implement these principles in graphic design, web design, digital imaging, and business marketing strategies.
Students will use a variety of industry-standard design software tools to create a web portfolio of design projects and establish a media presence. It is a project-based course that has step-by-step, video tutorials for project completion.
Complete Course Provided
With this courseware, professors are given a full course complete with projects, instructions, imagery, student examples, blog posts, video tutorials, rubrics and lesson plans.
ABOUT THE AUTHOR
Caryn Esplin is an experienced course designer, author, faculty lead and trainer for the Communication Department at BYU-Idaho in Rexburg, Idaho. Esplin created the rapidly growing Visual Communication emphasis used by 24 different departments, degrees, and certificates. Esplin’s experience as a curriculum designer, graphic designer, and photographer make her a uniquely qualified author. She has authored three textbooks and personally designed nine courses.
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