Stukent Digital Summit: Communication, Reputation, & Automation
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Free Resources & Course Materials
Public Relations
The purpose of this assignment is to help students develop the skills needed to create an effective PR campaign that resonates with a target audience, promotes authenticity, and raises brand awareness. Students can work in groups or as individuals.
After completing this assignment, students will be able to: understand the brand and its values, identify the issue, develop creative solutions, execute a campaign, measure and analyze results, and communicate effectively.
Crisis Communication
In this assignment, students will engage in a crisis communication activity on a crisis scenario from a fictional company called Mighty Brew. The purpose of this assignment
is to provide students with a practical opportunity to apply crisis communication strategies, tactics, and skills in a real-time, interactive setting. Students will learn how to analyze, strategize, and respond effectively to an ongoing crisis while considering various stakeholders, media channels, and communication tools.
Professional Business Writing
In this assignment, you will put your business writing skills to the test by crafting aprofessional and effective business email. Clear and concise email communication is crucial in the business world, as it can impact relationships with colleagues, clients, and partners. Your task is to write an email that demonstrates your ability to convey information, make requests, and maintain a professional tone.
Professional Business Writing
In this assignment students will dive into the principles of effective business communication to create a strategic memo that addresses a critical business issue. Students are an employee at XYZ Corporation, a medium-sized technology company. The company has recently faced a series of cybersecurity breaches, which have led to a loss of customer trust and potential legal repercussions.
Business Communication
LinkedIn* is a powerful tool for career development and networking. This assignment is designed for students who already have a LinkedIn profile and a basic understanding of the platform. It aims to guide students in strategically enhancing their LinkedIn presence. Through a series of interactive and creative tasks, students will learn how to leverage LinkedIn effectively to promote their career, expand their network, and maximize professional opportunities.
In this part 1/4 assignment, students will learn how to optimize their LinkedIn profile, develop a personal brand, and monitor and evaluate along the way.
*LinkedIn does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.
Business Communication
LinkedIn* is a powerful tool for career development and networking. This assignment is designed for students who already have a LinkedIn profile and a basic understanding of the platform. It aims to guide students in strategically enhancing their LinkedIn presence. Through a series of interactive and creative tasks, students will learn how to leverage LinkedIn effectively to promote their career, expand their network, and maximize professional opportunities.
In this part 2/4 assignment, students will learn how to optimize their LinkedIn profile, engage in meaningful networking, and monitor and evaluate along the way.
*LinkedIn does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.
Business Communication
LinkedIn* is a powerful tool for career development and networking. This assignment is designed for students who already have a LinkedIn profile and a basic understanding of the platform. It aims to guide students in strategically enhancing their LinkedIn presence. Through a series of interactive and creative tasks, students will learn how to leverage LinkedIn effectively to promote their career, expand their network, and maximize professional opportunities.
In this part 3/4 assignment, students will learn how to optimize their LinkedIn profile, create a content strategy, and monitor and evaluate along the way.
*LinkedIn does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.
Business Communication
LinkedIn* is a powerful tool for career development and networking. This assignment is designed for students who already have a LinkedIn profile and a basic understanding of the platform. It aims to guide students in strategically enhancing their LinkedIn presence. Through a series of interactive and creative tasks, students will learn how to leverage LinkedIn effectively to promote their career, expand their network, and maximize professional opportunities.
In this part 4/4 assignment, students will learn how to optimize their LinkedIn profile, and monitor and evaluate with a self reflection.
*LinkedIn does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.
In these assignments, students will:
Interact with artificial intelligence tools
Build out content and strategies utilizing AI and AR
Public Speaking
In this assignment for your higher education public speaking class, you will delve into the art of captivating your audience by engaging their senses. Public speaking is not just about the words you say but also about how you make your audience feel and experience your message. The purpose of this assignment is to challenge you to craft a speech that not only conveys information but also stimulates the senses of your audience, making your message memorable and impactful.
IMC
Some opportunities are just too good to pass up. When country singer Walker Hayes* released his song Fancy Like in 2021, Applebees** saw the opportunity to launch a campaign centered around the feel-good song.
*Walker Hayes does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.
**Applebees does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.
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Schedule a call by July 20th to review any Marketing or Communication Curriculum.