Which analytics product fits your needs?

Stukent’s analytics Simternships and courseware are designed to provide you with the resources necessary to turn your students into data analysts that can identify patterns, trends, and relationships within their future company’s data.

Review our analytics products below to see which is the right fit for your course.

Analytics Simternships

The Marketing Analytics Simternship allows professors to brings engaging work into the classroom. Students can play along using Python, R, or Excel

This Simternship includes big data sets from marketing campaigns that students will use to analyze, visualize and optimize performance.

Students will gain these skill sets:

A/B Testing
Data Transformation & Analysis
Customer Segmentation & Targeting
Data Visualization

Digital Marketing Analytics Simternship allows students to take an analytical approach to making strategic digital marketing decisions.

Using this Simternship will revolutionize the learning in your classroom. Your class will:

Optimize Digital Marketing Campaigns
Engage Students with Robust Data
Practice A/B Testing
Prioritize Campaigns

In the Business Analytics Simternship, students get hands-on experiences as they play the role of a business analyst at Buhi Supply Co.

Throughout the simulation, students perform tasks associated with data collection, data transformation and analysis, and data visualization and communication. Students will work with data from the following departments:

Finance
Accounting
Operations
Human Resources
Sales

Analytics Bundles

Courseware + Simternship

Marketing Analytics is best aligned for marketing specific programs and post-grad courses.

“Marketing Analytics” familiarizes students with the fundamentals of using data to make effective marketing decisions. This innovative courseware facilitates comprehensive and realistic understandings of how big data analytics impacts marketing strategies.

Students will learn:

Data Query and cleaning
Buyer personas, positioning
Finding meaning from web data
A/B testing
Marketing mix models
Data management platforms
Machine learning
And more

Digital Marketing Analytics is best aligned for digital marketing programs and leads well into more niche digital marketing courses like social media and SEO.

“Digital Marketing Analytics: Strategic Decision-Making” helps students learn critical digital marketing analytics skills. This courseware closes the gap between the dynamic, fast-paced world of digital marketing and academia.

Students will learn:

Critical skills of attribution
Web & social media analytics
Data-driven decision-making
Data optimization & visualization
A/B testing for landing pages, conversions, order size, and clicks

Business Analytics is best aligned for business-specific programs and post-grad courses. It is meant to be an introduction to this subject.

“Business Analytics” helps students become future industry leaders by combining analytics fundamentals with real-world applications in various environments. Students will learn how businesses extract and read data to make beneficial, data-driven decisions.

Students will learn about: