Mimic Digital Marketing Analytics

Give Your Students A Career Worthy Experience

Set Your Students Apart in the Job Market With Mimic Digital Marketing Analytics

Add Real-World Skills to Your Student's Resume

Mimic Digital Marketing Analytics is a game-changing simulation for digital marketing students. Created in partnership with both educators and industry professionals, Mimic Digital Marketing Analytics gives students real-world skills they can add to their resume.

Analyze, Make Decisions, and Learn

Students get practice A/B testing on a company’s website and making all of the critical digital marketing analytics decisions, including campaign prioritization, optimization, measuring metrics, and allocating budget to maximize profits. What’s more, it’s done in a way that’s simple, digestible—and fun!

Spend More Time Teaching

Spend less time preparing and grading and more time helping students build valuable skills. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market.

What Will Your Students Learn?

  • Understand the importance of strategically prioritizing digital marketing analytics projects.
  • Know how to effectively allocate budget to maximize profits.
  • Experience that vanity metrics (impressions and clicks) have limited utility and that KPIs such as ROI should be used in their place.
  • Expose students to various digital marketing decision-making scenarios.
  • Perform A/B testing and web analytics

10 Reasons to Use Mimic Digital Marketing Analytics

  1. Engages students in real-world scenarios with robust data
  2. Requires students to prioritize campaigns and  objectives and to analyze data to make informed marketing decisions
  3. Helps students apply and practice the digital marketing analytics framework
  4. Auto-grades assignments and offers students personalized feedback
  5. Works perfect for in-person or online instruction and a variety of class sizes 
  6. Allows instructors to customize the simulation to fit their students’ needs and schedule
  7. Gives students the opportunity to perform A/B testing, optimize digital marketing campaigns, and manage a budget for a fictitious company
  8. Shows students what the role of a digital marketing analyst is in a workplace scenario
  9. Includes weekly briefings from a fictitious boss
  10. Pairs perfectly with the “Digital Marketing Analytics” digital courseware, which is updated every year
DMA landing page-05

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic Digital Marketing Analytics simulation.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.