Executive-in-Residence and Lecturer
University: Oklahoma State University
Location: Oklahoma City, Oklahoma
Jerry Rackley is an educator, marketing executive, and consultant with deep experience in digital marketing strategy and execution, content strategy, content development, marketing technology, and demand generation. Overall, he has over 30 years of professional and consulting experience.
Rackley is the executive-in-residence in marketing at the Spears School of Business at Oklahoma State University where teaches business marketing, services marketing, digital marketing, and consulting in marketing analytics.
The author of Marketing Analytics Roadmap: Metrics, Methods, and Tools, Rackley is also a frequent contributor for Demand Gen Report (DGR), a publication focused on B2B marketing.
He earned his bachelor of science degree from Oklahoma State University in computer science.
We asked Rackley a few questions. His answers are below:
I have used the Stukent Digital Marketing Essentials text and Mimic Pro simulation for the past three years for the digital marketing course we teach here at OSU. It is an upper-division, undergrad elective course.
DIGITAL MARKETING TEACHING TIPS
- Make every effort to learn each student’s name: it’s a gateway to better engagement.
- Start every class with something fun: I have “trivia of the day.”
- Spend the time to find recent examples of the things you teach to make the concepts real.
HOBBIES AND TALENTS
My hobbies or talents include reading and writing. I always have my nose in a book, usually non-fiction/historical. I love the outdoors, particularly the mountains (yet I live in Oklahoma — go figure). I escape to the Rockies every chance I get!
CONNECT WITH JERRY RACKLEY
Congratulations, and thank you, Jerry!