A Digital Marketing Simulation For A Principles Of Marketing Course
WHY A DIGITAL MARKETING SIMULATION FOR A PRINCIPLES OF MARKETING COURSE?
Principles of marketing professors know they need to cover digital marketing in this day and age but know they can’t spend a month teaching the topic. In 1-2 class periods not only will Mimic Intro teach your students the principles, but will also give them a real-world learning experience.
What Students Are Saying
At BYU’s Marriott School of Management, 1300 students in a Principles of Marketing course utilized the Mimic Intro Simulation. We asked them to share what they thought…
THE MIMIC INTRO DASHBOARD
The Mimic Intro Simulation creates a user-friendly interface where students can easily learn the principles of internet marketing in 1-2 class periods.
WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?
WRITE TARGETED ADS
One of the four P’s of marketing is Promotion. Students learn and test different promotional strategies to create compelling ads through organized ad groups and campaigns. Students will gain experience in writing ad copy that increases conversions.
PERFORM STRATEGIC KEYWORD RESEARCH
The keyword research dashboard uses data from the Google® Keyword Planner Tool, which brings Mimic Intro to life for the students. Students evaluate the keywords and learn to recognize the different market segments and buyer intent by keyword. They are able to determine the proper placement of their ad on keyword search results.
HOW TO MEASURE KEY PERFORMANCE INDICATORS
Knowing which indicators to measure and improve can make or break a search engine marketing effort. The Mimic Intro Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators.
PRODUCT AND PRICING
Students review historical product sales data and then select between one and three digital cameras to sell. They are able to analyze projected sales revenue and profits. Students are exposed to the terminology and key performance indicators (KPI’s) that help create profitable campaigns.
Students get real-world experience in writing email copy that drives conversions. The students get familiar with the vocabulary and necessary metrics of a successful email marketing campaign.
10 REASONS TO LOVE MIMIC INTRO
1. Simple to use
2. Very intuitive
3. Useful links to definitions
4. Sensibly short tutorial, and guidance notes on screen
5. Opportunity to ‘think’ about it
6. Instant gratification when results are returned
7. Ability to see what you have done in some detail with key metrics
8. Nice layout – well spaced content
9. Has a competitive feel and edge when using in a crowd
10. Generates excitement and further participation