Mimic Intro Simulation

Add  a  Digital  Marketing  Experience  to  Your  Principles  of  Marketing  Course


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It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic Intro simulation.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.

10 Reasons to Use Mimic Intro

1. Practice with thousands of simulated ad dollars.

2. Create and optimize simulated PPC campaigns.

3. Make a mistake? Waste thousands? No sweat. It’s not real money!

4. Prepares users for the real world.

5. Practice A/B testing and Conversion Rate Optimization.

6. Do keyword research and plan bid strategies.

7. Get significant keyword and conversion data sets to analyze.

8. Launch multiple email campaigns.

9. Learn by doing – read, then practice.

10. Compete with other users to see how you perform.

Why use a digital marketing simulation for a principles of marketing course?

Principles of marketing professors know they need to cover digital marketing in this day and age but know they can’t spend a month teaching the topic. In 1-2 class periods not only will Mimic Intro teach your students the principles, but will also give them a real-world learning experience.


At BYU’s Marriott School of Management, 1300 students in a Principles of Marketing course utilized the Mimic Intro Simulation. We asked them to share what they thought…

“I wish I had had access to software like Stukent when I first started working in marketing as an intern.  The content Stukent uses in its simulation software is very similar to what I deal with on a daily basis, and I know that it would have helped me to have a resource such as Stukent as I adjusted to large scale online marketing.”


“This was an amazing simulation. Wonderfully executed.” 


“I learned a lot and had a lot of fun. Great interface and appearance… Awesome simulation.”


“I am currently an SEO specialist for a company in Orem called Boostability.  I specialize in keyword link building.  I just wanted you to know that I really enjoyed the Stukent assignment.  It was actually a lot of fun, and I learned a ton about online marketing.”


“It was very simple to use and self-explanatory.” 


“It was great! I feel like it allowed personal exposure and experience. It felt realistic and helped put some perspective into how competitive the digital marketing world really is.”


  • Write Targeted Ads
  • Perform Strategic Keyword Research
  • Create High-Converting Landing Pages
  • How to Measure Key Performance Indicators
  • Product and Pricing
  • Email Marketing