MIMIC INTRO SIMULATION

A Digital Marketing Simulation For A Principles Of Marketing Course 

Why use a digital marketing simulation for a prinicples of marketing course?

Principles of marketing professors know they need to cover digital marketing in this day and age but know they can’t spend a month teaching the topic. In 1-2 class periods not only will Mimic Intro teach your students the principles, but will also give them a real-world learning experience.

WHAT STUDENTS ARE SAYING

At BYU’s Marriott School of Management, 1300 students in a Principles of Marketing course utilized the Mimic Intro Simulation. We asked them to share what they thought…




“I wish I had had access to software like Stukent when I first started working in marketing as an intern.  The content Stukent uses in its simulation software is very similar to what I deal with on a daily basis, and I know that it would have helped me to have a resource such as Stukent as I adjusted to large scale online marketing.”

 

“This was an amazing simulation. Wonderfully executed.” 

 

“I learned a lot and had a lot of fun. Great interface and appearance… Awesome simulation.”

 

“I am currently an SEO specialist for a company in Orem called Boostability.  I specialize in keyword link building.  I just wanted you to know that I really enjoyed the Stukent assignment.  It was actually a lot of fun, and I learned a ton about online marketing.”

 

“It was very simple to use and self-explanatory.” 

 

“It was great! I feel like it allowed personal exposure and experience. It felt realistic and helped put some perspective into how competitive the digital marketing world really is.”

THE MIMIC INTRO DASHBOARD

The Mimic Intro Simulation creates a user-friendly interface where students can easily learn the principles of internet marketing in 1-2 class periods.

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WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?


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WRITE TARGETED ADS

One of the four P’s of marketing is Promotion. Students learn and test different promotional strategies to create compelling ads through organized ad groups and campaigns. Students will gain experience in writing ad copy that increases conversions.


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PERFORM STRATEGIC KEYWORD RESEARCH

The keyword research dashboard uses data from the Google® Keyword Planner Tool, which brings Mimic Intro to life for the students. Students evaluate the keywords and learn to recognize the different market segments and buyer intent by keyword. They are able to determine the proper placement of their ad on keyword search results. 


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HOW TO MEASURE KEY PERFORMANCE INDICATORS

Knowing which indicators to measure and improve can make or break a search engine marketing effort. The Mimic Intro Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators.


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PRODUCT AND PRICING

Students review historical product sales data and then select between one and three digital cameras to sell. They are able to analyze projected sales revenue and profits. Students are exposed to the terminology and key performance indicators (KPI’s) that help create profitable campaigns. 


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EMAIL MARKETING

Students get real-world experience in writing email copy that drives conversions. The students get familiar with the vocabulary and necessary metrics of a successful email marketing campaign.

ISBN: 978-0-9907983-3-0

10 REASONS TO LOVE MIMIC INTRO

1. Simple to use
2. Very intuitive
3. Useful links to definitions
4. Sensibly short tutorial, and guidance notes on screen
5. Opportunity to ‘think’ about it
6. Instant gratification when results are returned
7. Ability to see what you have done in some detail with key metrics
8. Nice layout – well spaced content
9. Has a competitive feel and edge when using in a crowd
10. Generates excitement and further participation

LET US MAKE IT EASY FOR YOU TO PROVIDE A REAL-WORLD LEARNING EXPERIENCE IN YOUR INTRO-LEVEL COURSE!

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