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The #1 Best-Selling Digital Marketing Textbook
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TABLE OF CONTENTS
Chapter 1 – Digital Marketing Foundations
Chapter 2 – Web Design
Chapter 3 – Analytics
Chapter 4 – On-Site SEO
Chapter 5 – Off-Site SEO
Chapter 6 – Paid Search Marketing
Chapter 7 -Online Advertising
Chapter 8 -Email Marketing
Chapter 9 – Social Media 1
Chapter 10 – Social Media 2
Chapter 11 – Online Reputation Management (ORM)
Chapter 12 – Mobile Marketing
Chapter 13 – Digital Strategy
What Professors and Students are Saying…
Konya Weber, Northwest Nazarene University
Brady Ace, Utah Valley University
KEY LEARNING OBJECTIVES
Teach all the Primary Digital Marketing Disciplines in one Digital Marketing Textbook
There are many different disciplines within Digital Marketing and it is vital that Digital Marketing students become familiar with them. There is still a significant skills gap between digital marketers and the companies that want to hire them. Students who are familiar with digital marketing will be poised to take advantage of this and enjoy rewarding careers.
Enhance Practical Skills
With this courseware, professors are given the resources to upgrade their digital marketing course to teach the overlooked, yet critical skills of search engine optimization, website analytics, pay-per-click advertising, and social media marketing.
Teach Up-to-Date Concepts
The book combines the fundamentals of digital marketing with its application in various business environments. Students will learn how to leverage organic, paid and social traffic, as well as the benefits and drawbacks of digital marketing on various platforms.
ABOUT THE AUTHORS
Jeff Larson – Larson is a professor of marketing at Brigham Young University, where he has taught courses in Marketing Research and Internet Marketing since 2007. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing from the University of Pennsylvania, Wharton School of Business.
Stuart Draper – Draper has taught and mentored hundreds of college students on digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Stuart founded the successful digital marketing agency, Get Found First, and he has hired and trained dozens of college students as online marketing interns and employees.
THE DIGITAL MARKETING ESSENTIALS BUNDLE
At Stukent, we believe that text-based learning works best when paired with hands-on application. That’s why we created the revolutionary digital marketing simulation, Mimic Pro. We truly believe that the Digital Marketing Essentials text and the Mimic Pro simulation are most effective when they are used together, which is why we offer a $20 discount to students who purchase them together.
Why Was Digital Marketing Essentials Created?
- Available on All Devices
- Clean, Simple Layout and Navigation
- Highlighting and Note Taking Capabilities
- Updated Two to Three Times a Year