Enhance Your Course with Video Lectures
Real-world examples
Author Jeff Larson includes real-world examples throughout the videos to keep students' attention and help them connect theory and application.
Engaging lectures
These video lectures allow your students to thrive no matter their preferred learning style by utilizing audio- and visual-style teaching.
Bundle options
The video lectures can be used independently or paired with the "Digital Marketing Essentials" courseware or Mimic Pro Simulation.
How to Use the Video Lectures
With the Courseware
Pair the courseware content and resources with the additional concepts and examples from the videos for a complete and comprehensive course. Give your students a variety of learning methods that best help them succeed!
With the Digital Marketing Bundle
If you're looking for even more hands-on experience in your classroom, assign the video lectures outside of class and save that time to review the Mimic Pro Simulation! Give your students access to visual, auditory, and kinesthetic learning.
Table of Contents
Chapter 1 – Digital Marketing Foundations
Chapter 2 – Web Design
Chapter 3 – Analytics
Chapter 4 – On-Site SEO
Chapter 5 – Off-Site SEO
Chapter 6 – Paid Search Marketing
Chapter 7 – Online Advertising
Chapter 8 – Email Marketing
Chapter 9 – Social Media 1
Chapter 10 – Social Media 2
Chapter 11 – Online Reputation Management (ORM)
Chapter 12 – Mobile Marketing
Chapter 13 – Digital Strategy
About the Authors
Jeff Larson
Larson is a professor of marketing at Brigham Young University, where he has taught courses in Marketing Research and Internet Marketing since 2007. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing from the University of Pennsylvania, Wharton School of Business.
Stuart Draper
Draper has taught and mentored hundreds of college students on digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Stuart founded the successful digital marketing agency, Get Found First, and he has hired and trained dozens of college students as online marketing interns and employees.
