MIMIC PRO SIMULATION
An Internet Marketing Simulation For Your Digital Marketing Course
HOW ONE STUDENT USED MIMIC PRO TO LAND A JOB AT GOOGLE
MIMIC PRO NOW COMES WITH A $100 BING ADS VOUCHER
Stukent has partnered with Microsoft to provide classes using the Mimic Pro simulation with $100 BingAds advertising vouchers.
This makes for the PERFECT final project for students. They get to learn the principles and strategy behind online marketing throughout the Digital Marketing Essentials textbook and then, practice what they’ve learned in a simulated environment within the Mimic platform. To cap it off, they get to take everything they’ve learned and apply it to a real-world, online advertising project using BingAds.
WHY USE A SIMULATION TO TEACH A DIGITAL MARKETING COURSE?
When it comes to internet marketing, it’s all about testing, analyzing the results, implementing changes, and more testing. Your students benefit greatly from performing these tests in a simulated environment with real data within the Mimic Pro platform.
Lil Mohan, University of Chicago Booth
Matan Hortenstein, Yeshiva University
“MIMIC Pro proved to be a great tool for learning and fostering competition among our students. While we congratulate the individual winners, Stukent takes the honors for a quality product and top flight support.”
Director of Undergraduate Programs & Senior Fellow in Business
“I loved having the textbook available online and also having the Mimic software to be able to get a more “hands-on” experience. The Mimic portion helped me make real campaigns and give me a better understanding of how to use SEO and keywords in my campaigns. It helped me set a budget and showed my results compared to the rest of my classmates.”
Faith Engen of Guilford Technical Community College
“The courseware brought the learning straight into the real world, allowing me to gain that experience more directly. I wouldn’t have been able to wrap my head around the complexities & intricacies of Google AdWords in such a short span of time had it not been for Mimic Pro.”
Kayley Melton of 2 the Top
“I think the Mimic Pro was very fun and I learned a lot from it. I like that the book was always updated so we had the most current data.”
Jenny Hammis of Western Michigan University
“Both the Digital Marketing Essentials textbook and the Mimic Pro simulation have been pivotal in establishing up-to-date and important content and a realistic and challenging SEO, SEM and Email marketing strategy experience for over a hundred students in my Digital Marketing class each semester…The Mimic Pro simulation has been such a substantive and relevant tool to develop essential knowledge and skills. Students not only enjoy participating in rounds, but are gaining valuable and relevant experience. It’s getting them jobs and I really get a lot of messages after they graduate communicating how these course components sparked their interest in digital marketing and helped them begin exciting careers!”
Irene Dickey, University of Dayton
10 REASONS TO LOVE MIMIC PRO
1. Get tens of thousands in simulated ad dollars
2. Create and optimize simulated PPC campaigns
3. Make a mistake? Waste thousands? No sweat. It’s not real money!
4. Prepares users for the real world
5. Practice A/B testing and Conversion Rate Optimization
6. Do keyword research and plan bid strategies
7. Get significant keyword and conversion data sets to analyze
8. Launch multiple email campaigns
9. Learn by doing – read, then practice
10. Compete with other users to see how you perform
THE MIMIC PRO DASHBOARD
The Mimic Pro Simulation creates a user-friendly interface where students can easily learn the principles of Internet Marketing throughout the semester.
WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?
WRITE TARGETED ADS
One of the four P’s of marketing is Promotion. Students learn and test different promotional strategies to create compelling ads through organized ad groups and campaigns. Students will gain experience in writing ad copy that increases conversions.
PERFORM STRATEGIC KEYWORD RESEARCH
The keyword research dashboard uses data from the Google® Keyword Planner Tool, which brings Mimic Pro to life for the students. Students evaluate the keywords and learn to recognize the different market segments and buyer intent by keyword. They are able to determine the proper placement of their ad on keyword search results.
CREATE HIGH CONVERTING LANDING PAGES
Students learn how to quickly create keyword targeted landing pages to drive web traffic. Each landing page will be scored based on keyword titles and calls-to-action. Students will be able to continually test their landing page effectiveness while striving to increase optimal performance. The best part about the landing page creator is students don’t need to know a single line of HTML code! It’s as easy as dragging and dropping components!
HOW TO MEASURE KEY PERFORMANCE INDICATORS
Knowing which indicators to measure and improve can make or break a search engine marketing effort. The Mimic Pro Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators.
PRODUCT AND PRICING
Students review historical product sales data and then select between one and three digital cameras to sell. They are able to analyze projected sales revenue and profits. Students are exposed to the terminology and key performance indicators (KPI’s) that help create profitable campaigns.
Students get real-world experience in writing email copy that drives conversions. The students get familiar with the vocabulary and necessary metrics of a successful email marketing campaign.
LET US MAKE IT EASY FOR YOU TO PROVIDE A REAL-WORLD LEARNING EXPERIENCE IN YOUR DIGITAL MARKETING COURSE!