An Internet Marketing Simulation For Your Digital Marketing Course
WHY USE A SIMULATION TO TEACH A DIGITAL MARKETING COURSE?
When it comes to Internet Marketing it’s all about testing, analyzing the results, implementing changes, and more testing. Your students benefit greatly from performing these tests in a simulated environment with real data within the Mimic Pro platform.
“MIMIC Pro proved to be a great tool for learning and fostering competition among our students. While we congratulate the individual winners, Stukent takes the honors for a quality product and top flight support.”
Director of Undergraduate Programs & Senior Fellow in Business
“I loved having the textbook available online and also having the Mimic software to be able to get a more “hands-on” experience. The Mimic portion helped me make real campaigns and give me a better understanding of how to use SEO and keywords in my campaigns. It helped me set a budget and showed my results compared to the rest of my classmates.”
Faith Engen of Guilford Technical Community College
“I think the Mimic Pro was very fun and I learned a lot from it. I like that the book was always updated so we had the most current data.”
Jenny Hammis of Western Michigan University
“The courseware brought the learning straight into the real world, allowing me to gain that experience more directly. I wouldn’t have been able to wrap my head around the complexities & intricacies of Google AdWords in such a short span of time had it not been for Mimic Pro.”
Kayley Melton of 2 the Top
10 REASONS TO LOVE MIMIC PRO
1. Simple to use
2. Very intuitive
3. Useful links to definitions
4. Sensibly short tutorial, and guidance notes on screen
5. Opportunity to ‘think’ about it
6. Instant gratification when results are returned
7. Ability to see what you have done in some detail with key metrics
8. Nice layout – well spaced content
9. Has a competitive feel and edge when using in a crowd
10. Generates excitement and further participation
THE MIMIC PRO DASHBOARD
The Mimic Pro Simulation creates a user-friendly interface where students can easily learn the principles of Internet Marketing throughout the semester.
WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?
WRITE TARGETED ADS
One of the four P’s of marketing is Promotion. Students learn and test different promotional strategies to create compelling ads through organized ad groups and campaigns. Students will gain experience in writing ad copy that increases conversions.
PERFORM STRATEGIC KEYWORD RESEARCH
The keyword research dashboard uses data from the Google® Keyword Planner Tool, which brings Mimic Pro to life for the students. Students evaluate the keywords and learn to recognize the different market segments and buyer intent by keyword. They are able to determine the proper placement of their ad on keyword search results.
CREATE HIGH CONVERTING LANDING PAGES
Students learn how to quickly create keyword targeted landing pages to drive web traffic. Each landing page will be scored based on keyword titles and calls-to-action. Students will be able to continually test their landing page effectiveness while striving to increase optimal performance. The best part about the landing page creator is students don’t need to know a single line of HTML code! It’s as easy as dragging and dropping components!
HOW TO MEASURE KEY PERFORMANCE INDICATORS
Knowing which indicators to measure and improve can make or break a search engine marketing effort. The Mimic Pro Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators.
PRODUCT AND PRICING
Students review historical product sales data and then select between one and three digital cameras to sell. They are able to analyze projected sales revenue and profits. Students are exposed to the terminology and key performance indicators (KPI’s) that help create profitable campaigns.
Students get real-world experience in writing email copy that drives conversions. The students get familiar with the vocabulary and necessary metrics of a successful email marketing campaign.