potm-april-2018

Professor of the Month: Vishal Mehrotra

Vishal Mehrotra
Senior Teaching Fellow

University: Bond University
Location: Queensland, Australia

Vishal brings experience in education and as a marketing practitioner to the classroom.

As an educator, he delivers experiential learning through innovation, inspiration, collaboration and an unwavering commitment to student experience. As an industry professional, Vishal has hands-on expertise in strategy and operations within the consumer, institutional, and concept domains of traditional, digital, and mixed media businesses across developed as well as emerging markets. Major consulting projects he has undertaken involve varied industries, as he has provided perspective on consumer products; renewable energy; and digital gaming, including intellectual property commercialization.

STUKENT PRODUCTS USED

We use the Digital Marketing Essentials text together with the Mimic Pro simulation for both the undergraduate and postgraduate Internet and Social Media Marketing classes.

I wanted to engage and challenge my students while being an active partner in their learning. Together with the text, the simulation provides robust experiential learning that allows me to achieve this.

SOCIAL MEDIA MARKETING TEACHING TIPS

“Market” the simulation to your student cohort early and effectively.

I start this process a week out from the first class by positioning the simulation as both a collaborative learning opportunity as well as a competitive endeavour. If you can get students to feel like they are actually working for Kent’s Camera Castle — they (and by extension, you) will get much more out of Mimic Pro. I follow this theme right through the course — doing progress debriefs after each round (just like we would if we were part of the actual internet marketing team).

Bond University campus, Queensland, Australia

HOBBIES

Food. Gaming. Movies. Food. Gaming. Movies. Food. Gaming. Movies. 😉

I am an avid gamer — currently playing my way through God of War 4. Also pictured here is my favourite movie of the “non-classic” Star Wars series and one of my recent culinary creations:

sumac-spiced kangaroo fillet, charred cauliflower, labneh, crispy spinach, and red grape gel.

Congratulations, and thank you, Vishal!

Connect with Vishal Mehrotra:

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