University: Norwich University
Location: Burlington, Vermont
Professor Bill Jolley graduated from the University of Florida with an MBA before spending 25 years in the corporate world where he held several senior executive level positions in marketing, strategic planning, and research with companies including Coca-Cola USA, Mars Inc. (USA and Europe), Nestle USA, and The Walt Disney Company. He completed his Ph.D. at the University of Western Australia (UWA) in June 2002. While working on his Ph.D., he was the International Business Development Director for UWA’s School of Business covering SE Asia.
After graduation he joined Norwich University in September 2002 as Program Director of the online MBA and held that position until September 2007. He is currently Professor of Marketing with the School of Business and Management.
During his academic career, he has co-authored numerous research articles for peer-reviewed journals in the area of consumer behavior. His current research interest is in behavioral neurology, particularly as it applies to addictive behaviors. You can find him on ResearchGate.
We asked Professor Jolley a few questions. His answers are below:
STUKENT COURSEWARE PROFESSOR JOLLEY USES
I started out in 2015 using chapters from Digital Marketing Essentials and Social Media Marketing. In 2016 and 2017, I used chapters from Digital Marketing Essentials and Mobile Marketing Essentials. In 2018, I will be using chapters from DME, MME again, and from Social Media Marketing, Essentials of Social Media Marketing and Marketing Analytics. The chapters are used in various weeks in the marketing program’s cornerstone course, Strategic Marketing Management.
SOCIAL MEDIA MARKETING TEACHING TIPS
I have student teams come up with their own new business ideas; learn the basics of strategic marketing (STP, value propositions, demand forecasting, CLTV, message strategies, IMC, etc). Then they get into ecommerce (not a functioning site unless they will be starting their business), DME, SMM, MME, and Analytics. They create their own landing page, then start setting up the ad networks in class step-by-step. Finally, they are judged on the financials of their business/marketing plan.
My personal interests include chess, fly fishing, x-c skiing, and cycling. I am an avid fan of the New England Patriots and the University of Florida Gators.
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Congratulations, and thank you, Bill!