ESSENTIALS OF SOCIAL MEDIA MARKETING

FOUNDATION TEXT FOR TEACHING SOCIAL MEDIA MARKETING 


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THE ESSENTIALS OF SOCIAL MEDIA MARKETING BUNDLE

Pairing the Essentials of Social Media Marketing textbook with the Mimic Social Simulation is the perfect way to teach and learn social media marketing. The textbook provides foundational concepts, and the simulation allows students to put those concepts into practice. Together they create a complete courseware package that saves instructors hours of prep time and helps students gain a real-world experience.

ProfCon 2019

TABLE OF CONTENTS


Chapter 1 – Introduction to Social Media Marketing
Chapter 2 – Developing Your Personal Brand
Chapter 3 – Social Media Marketing Strategy
Chapter 4 – Marketing with Facebook
Chapter 5 – Marketing with Instagram
Chapter 6 – Marketing with Twitter
Chapter 7 – Marketing with Snapchat
Chapter 8 – Marketing with Pinterest
Chapter 9 – Marketing with LinkedIn
Chapter 10 – Marketing with YouTube
Chapter 11 – Blogs, Vlogs, Podcasts and Webinars
Chapter 12 – Social Media Marketing Campaigns
Chapter 13 – Influencer Marketing with Social Media
Chapter 14 – Employee Advocacy
Chapter 15 – Social Media Policies and Crisis Response Plan
Chapter 16 – Social Media Advertising
Chapter 17 – Social Selling
Chapter 18 – Social Media Analytics & Proving ROI

 

WHY YOU WILL LOVE ESSENTIAL OF SOCIAL MEDIA MARKETING



Social Media Platform Application

This textbook covers marketing strategies on Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and Youtube. This is an application based textbook and will teach students how to utilize each platform for social media marketing.  

Relevant Content 

 With this text, students will be able to keep pace with the ever-changing industry of social media marketing. This courseware is updated twice a year and is packed with recent real-world examples.

Teaching Tools Included   

 The customizable, up-to-date resources include weekly lesson plans, syllabus, real-world case studies and projects, chapter quizzes, and expert session videos.

ABOUT THE AUTHORs

Text


Michelle Charello is a Senior Marketing Manager for a Fortune 500 company, currently responsible for global thought leadership and influencer marketing. She is also an adjunct faculty member at Bryant University where she teaches Digital Marketing. Previously Michelle was a content marketing manager, supporting the creation, distribution and amplification of content through paid, owned and earned media. For five years she was responsible for the management and marketing of an online education program with over 200 courses and 800,000 registered professionals in over 180 countries.


She has managed the social media profiles of Fortune 500 executives, large corporations and small to medium businesses. She has led the social media efforts for large corporate campaigns and events such as the Department of Energy’s Solar Decathlon Competition in the United States and Europe, as well as the Paris Marathon.

She graduated magna cum laude from Bryant University with a degree in Marketing, and received her Master of Business Administration degree from Texas A&M University. She is an avid New England Patriots football fan, loves traveling and enjoys playing soccer.

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